Top 20 CRO Tips from OptiMonk Clients to Get Started With Conversion Optimization

To understand how OptiMonk helps ecommerce sites achieve their goals, we asked our clients a straightforward question: “What is your primary goal with OptiMonk?”

Here’s what they had to say:

1. Targeted messaging based on customer behavior

David emphasized the importance of tailored messages for different landing pages and traffic sources. By doing so, Down & Feather Co. can engage website visitors more effectively, increasing the chances of conversion.

“We really wanted to present specific messaging to customers depending on what page they showed ‘exit-intent’. The ability to differentiate messages between checkout pages and product pages was very important to us. Additionally, being able to present messages based on the ‘source’ of the traffic was equally critical as we ran different campaigns across different channels.” – David Smith, President & Founder @ Down & Feather Co. 

2. Capturing leads and nurturing relationships

Anthony highlighted a strategic use of OptiMonk throughout the sales funnel, capturing leads and nurturing them with relevant content and offers, ultimately increasing conversion rates.

“Our primary goal with OptiMonk is to capture leads, exit-intent visitors and further our customer relationships. We do this by utilizing OptiMonk in a different way at each stage of our funnel. At the top of the funnel, we use OptiMonk to capture exit-intent traffic and follow up via email with additional content to help educate prospective buyers. At the middle / bottom of the funnel, we use OptiMonk to capture leads and make sales through discounts and email marketing.” – Anthony Mink, CEO @ Live Bearded, LLC

3. Simplifying choices for immediate conversion

Mark pointed out that simplifying decision-making for customers can significantly improve conversions. OptiMonk helps guide potential buyers towards a choice, reducing the overwhelming feeling that can come with too many options.

“My two primary goals with OptiMonk are to capture the email addresses of people we know are interested in our products, and convert site visitors into immediate buyers. Research has proven that faced with too many choices, people tend to not make any decision. When your site visitor looks at multiple page views they are serious buyers, but when faced with trying to determine what product is best for them out of hundreds of products, many of them move on to the next site. When you add complex products like our Hemp CBD Health products, it’s an even tougher decision. OptiMonk is very effective at helping them decide on the spot, becoming an email prospect or better yet an immediate customer. With OptiMonk, their decision is reduced to ‘yes, I want free shipping’ or ‘yes, I want a discount’ or ‘yes, I want this information’.” – Mark Fluga, Founder & CEO @ Hemp Oil Factory

4. Building a strong customer connection

Pavel values the role of OptiMonk in fostering connections and gathering customer reviews, which aids in building trust and a robust lead database for ongoing communication.

“For us, [OptiMonk] is important to get a very good review from potential customers and make a good connection with them. It is also a great feature for growing a lead database for communication.” – Pavel Kunert, Head of Marketing @ Driveto.cz

5. Growing an email list for future engagement

Ash focuses on using OptiMonk to grow their email list, which is crucial for understanding their audience and nurturing relationships through targeted email marketing.

“[I use OptiMonk] to collect emails from people who visit my website. This gives me a better idea of who is visiting my website, and an email address allows me to build my email list and start a relationship with a potential customer through email marketing.” – Ash Moorehead, Owner @ Buddy & Me