Are you struggling to generate traffic to your blog? If so, you’re not alone. Many people find it difficult to get their blog off the ground. But don’t worry—there are ways to overcome that difficulty.
One of the best ways is by using different types of blog posts to keep your content fresh.
In this post, we’re going to share nine types of blog posts that can help you bring in more traffic.
Let’s get started!
9 successful blog post types for 2022
Read on for 9 blog post ideas that will help you to write your next blog post, engage readers and keep them coming back for more!
1. Tutorials and how-to posts
One of the best ways to get more traffic to your blog is by teaching people how to do something. That’s what tutorials and how-to guides are all about.
People are always looking for information on how to do things, and if you can provide that information in a clear and concise way, you’ll definitely drive traffic.
In your tutorials and how-to guides, be sure to include images and plenty of step-by-step instructions. That way, people will be able to follow along easily and learn what they need to know.
Tutorials and how-to guides are a great way to show your expertise and help people learn new things.
What’s the difference between a guide and a tutorial?
Tutorials are step-by-step guides that teach someone how to do something. They’re usually very detailed, with images and plenty of instructions.
Guides, on the other hand, are more general in nature. They provide information on a particular topic but don’t necessarily walk the reader through each step.
How to guide examples:
2. Listicles
A listicle is another type of blog post that’s popular with readers. Why? Because people love lists! And when you create a list post, you’re providing them with information in a digestible format.
In your list posts, be sure to choose a theme and provide 10-20 list items. Include facts and statistics if it makes sense for your topic. You can also include images and videos to make your posts more interesting.
Why are list posts so popular?
Listicles are popular because they’re easy to consume. When you present information in a list format, people can get the information they need quickly, without putting forth a lot of effort.
List posts can be written about almost any topic. Typically, you’ll want to include a short description or additional details for each entry. Just remember to keep your content interesting and engaging so readers stick around until the end!
List post examples:
3. Case studies
Case studies (or success stories) are a great way to show your readers how you achieved success or overcame a problem with a certain strategy.
And when you publish case studies, you’re not just building authority… you’re also providing readers with valuable information that they can use in their own businesses.
In your success story, include plenty of data, evidence, and specific anecdotes from your experience. That way, your readers will know that you’re not just making things up! You can also include images and videos to help illustrate your points.
In your quest for captivating blog content, don’t underestimate the power of engaging stories. Utilize an innovative AI tool for generating stories to effortlessly create compelling narratives that resonate with your audience, enriching your blog’s diversity.
What kinds of case studies are there?
There are four main types of case studies:
- Problem/Solution
- Before/After
- How-to
- Research/Evaluation
What is the purpose of a case study?
The purpose of a case study is to show your readers how you achieved success with a certain strategy.
Sharing interesting details from your experience and presenting your case study in a story format is more effective than simply telling them to try a specific strategy. That’s because, in addition to telling them how to do something, you’re showing them the transformation you or your client experienced by following that strategy.
It feels more real, and as a result, your readers are more likely to believe they could get the same kind of results!
Case study examples:
4. Review posts
When you review a product or service, you’re providing your readers with information that they can use to make informed decisions. People are always looking for honest, accurate reviews, whether they’re shopping for a new washing machine or SaaS.
In your reviews, be sure to include both the pros and cons of the product or service. That way, your readers will know what to expect if they decide to purchase it. And remember to include images or videos to keep your readers engaged.
How to write a product review?
To write a product review, follow these tips:
- Choose a product or service that you’re familiar with
- Write an honest, accurate review
- Include the pros and cons of the product or service
- Include images and videos
- Be sure to disclose any affiliations you have with the product or service
Review examples:
5. Informational posts
Informational posts are another great way to generate traffic to your blog. And the best part is that you can write about any topic you’re interested in!
In your informational posts, be sure to include lots of data and evidence. That way, your readers will know that you’re providing them with accurate information. You can also include images and videos to help illustrate your points.
In the era of AI, utilizing a paraphrase tool can also aid in crafting unique and engaging content, particularly in the realm of AI.
So if the question arises: “How can I make my content humanize using a paraphrase tool?“
Then make sure to infuse your writing with authentic voice and perspective, ensuring that it resonates with your audience on a personal level.
What are informational blog posts good for?
Informational blog posts are good for providing your readers with accurate information about a certain topic and building your authority in that area. These posts can either be “evergreen” (posts that will remain useful and relevant over time) or “time-limited” (breaking news or updates on what’s happening in your industry).
Either way, want to make sure you’re thinking about the questions your readers are likely to have and providing answers to those questions.
6. Guest posts
A guest post is an article that you write for another blog. Guest posts are a great way to generate traffic to your own blog and build relationships with other bloggers in your niche.
When you write a guest post, be sure to include a link back to your own blog to help your new readers find your site easily. You can also include a bio at the end of your guest post so that people can learn more about you and your work.
If you’re interested in guest posting, contact the owner of the blog and ask if they’re open to submissions (and if so, what type). Once you’ve been given the green light, send them your article and wait for it to be published.
Guest post examples:
7. Long-form blog posts
The average blog post is around 1,000 words. But there’s no rule that says you have to stick to that word count. In fact, longer blog posts give you space to explore a topic in detail, creating valuable content that readers will appreciate.
When you cover a topic more thoroughly than you could with a shorter post, you’ll show your readers that you’re an expert on the subject.
As you’re writing your long-form post, be sure to break it up into small, digestible sections. Keep your headlines clear and concise so readers can easily navigate your content. And it’s always a good idea to include images and videos.
Long-form content examples:
8. Personal stories
A personal story is a blog post type that tells the story of something that happened to you. Personal stories are a great way to connect with your readers and let them get to know you better.
As humans, we’re all hardwired to respond to stories—it’s how we make sense of the world. If you can use an interesting personal story to shed light on a topic or share your unique point of view, your post will be much more enjoyable for your readers.
9. Interview post
An interview post is a blog post that features an interview with someone else. Interviews are a great way to get new perspectives on a topic, and they can also be a lot of fun to read.
When you’re writing an interview post, remember to make only minimal edits for readability. You can cut out all of the “ums,” “uhs,” and “hmms,”… but don’t make any significant changes to your interviewee’s responses. You’re going for authenticity, so let their voice shine!
Tips for writing an interview post:
- Choose someone to interview who is knowledgeable about the topic you’re covering
- Write down all the questions you want to ask ahead of time
- Conduct the interview in person or over the phone
- Make only minimal edits to the interview in your blog post
- Add a short intro and outro to help your readers learn more about the person you’re interviewing
Interview post examples:
Recap
There you have it—the nine types of blog posts that will help you bring in more traffic in 2022!
Keep in mind that some of these may be more appropriate for your blog than others. You may want to try out a few and see which ones get the best results. And most importantly, be sure to write engaging content that readers will want to read. If you can do that, then you’ll be well on your way to generating more traffic for your blog.
Thanks for reading and be sure to check out some of our other amazing content. If you’d like to learn about affiliate marketing, check out Business Online Canada.
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Written by
Ross Spark
Ross Spark is the Co-Founder of Business Online Canada and also a full-time Digital Marketing Specialist. Ross has been working in the digital marketing field for over 5 years, and he specializes in SEO, Social Media, and Public Relations. When he is not working on client projects he can be found spending time traveling to Mexico in the winter months.
