Website personalization course

Learn the basics to kick off your web personalization journey.

monk university ill - Website personalization course
Table of contents
  • Introduction to website personalization
    (03:31 min)
  • Lesson 1.1. Types of website personalization
    (03:31 min)
  • Lesson 1.2. What data do you need for website personalization?
    (03:31 min)
  • Lesson 1.3. Technical challenges of website personalization
    (03:31 min)
  • Lesson 1.4. The website personalization process & how to get started
    (03:31 min)
  • Lesson 2.1. Discovering the best website personalization opportunities
    (03:31 min)
  • Lesson 2.2. Visitor segmentation best practices
    (03:31 min)
  • Lesson 2.3. Choosing the right moment to display your messages
    (03:31 min)
  • Lesson 2.4. Top ecommerce personalization use cases
    (03:31 min)
  • Lesson 3.1. Choosing the message format
    (03:31 min)
  • Lesson 3.2. Finding the right value proposition
    (03:31 min)
  • Lesson 3.3. Craft a high-converting message
    (03:31 min)
  • Lesson 4.1. How to evaluate the effectiveness of your personalization efforts
    (03:31 min)
  • Lesson 4.2. What is revenue attribution and how does it work
    (03:31 min)
  • Lesson 4.3. What is A/B testing and how to do it correctly?
    (03:31 min)

Introduction to website personalization

Popups can be controversial in the ecommerce marketing community. During my 16 years working with ecommerce merchants, I’ve participated in many discussions about the effectiveness versus the annoyance of popups. I’ve also heard many myths that, unfortunately, cause lots of ecommerce stores to stay away from popups.

That’s why I’d like to share the six most common misconceptions with you and give you my take on why they aren’t justified.

Let’s get right into it.

This myth has a grain of truth because many popups are annoying. But it’s not necessarily true. Popups are only annoying if:

  1. They are irrelevant: If we simply create one popup and target everyone, and trigger it right away when someone lands on our site, then yes, many visitors would surely find that message irrelevant and thus annoying. Finding the right message for each visitor segment and triggering your messages at the right moment wil…

Lesson 1.1. Types of website personalization

Popups can be controversial in the ecommerce marketing community. During my 16 years working with ecommerce merchants, I’ve participated in many discussions about the effectiveness versus the annoyance of popups. I’ve also heard many myths that, unfortunately, cause lots of ecommerce stores to stay away from popups.

That’s why I’d like to share the six most common misconceptions with you and give you my take on why they aren’t justified.

Let’s get right into it.

Lesson 1.2. What data do you need for website personalization?

Popups can be controversial in the ecommerce marketing community. During my 16 years working with ecommerce merchants, I’ve participated in many discussions about the effectiveness versus the annoyance of popups. I’ve also heard many myths that, unfortunately, cause lots of ecommerce stores to stay away from popups.

That’s why I’d like to share the six most common misconceptions with you and give you my take on why they aren’t justified.

Let’s get right into it.

Lesson 1.3. Technical challenges of website personalization

Popups can be controversial in the ecommerce marketing community. During my 16 years working with ecommerce merchants, I’ve participated in many discussions about the effectiveness versus the annoyance of popups. I’ve also heard many myths that, unfortunately, cause lots of ecommerce stores to stay away from popups.

That’s why I’d like to share the six most common misconceptions with you and give you my take on why they aren’t justified.

Let’s get right into it.

Lesson 1.4. The website personalization process & how to get started

Popups can be controversial in the ecommerce marketing community. During my 16 years working with ecommerce merchants, I’ve participated in many discussions about the effectiveness versus the annoyance of popups. I’ve also heard many myths that, unfortunately, cause lots of ecommerce stores to stay away from popups.

That’s why I’d like to share the six most common misconceptions with you and give you my take on why they aren’t justified.

Let’s get right into it.

Lesson 2.1. Discovering the best website personalization opportunities

Popups can be controversial in the ecommerce marketing community. During my 16 years working with ecommerce merchants, I’ve participated in many discussions about the effectiveness versus the annoyance of popups. I’ve also heard many myths that, unfortunately, cause lots of ecommerce stores to stay away from popups.

That’s why I’d like to share the six most common misconceptions with you and give you my take on why they aren’t justified.

Let’s get right into it.

Lesson 2.2. Visitor segmentation best practices

Popups can be controversial in the ecommerce marketing community. During my 16 years working with ecommerce merchants, I’ve participated in many discussions about the effectiveness versus the annoyance of popups. I’ve also heard many myths that, unfortunately, cause lots of ecommerce stores to stay away from popups.

That’s why I’d like to share the six most common misconceptions with you and give you my take on why they aren’t justified.

Let’s get right into it.

Lesson 2.3. Choosing the right moment to display your messages

Popups can be controversial in the ecommerce marketing community. During my 16 years working with ecommerce merchants, I’ve participated in many discussions about the effectiveness versus the annoyance of popups. I’ve also heard many myths that, unfortunately, cause lots of ecommerce stores to stay away from popups.

That’s why I’d like to share the six most common misconceptions with you and give you my take on why they aren’t justified.

Let’s get right into it.

Lesson 2.4. Top ecommerce personalization use cases

Popups can be controversial in the ecommerce marketing community. During my 16 years working with ecommerce merchants, I’ve participated in many discussions about the effectiveness versus the annoyance of popups. I’ve also heard many myths that, unfortunately, cause lots of ecommerce stores to stay away from popups.

That’s why I’d like to share the six most common misconceptions with you and give you my take on why they aren’t justified.

Let’s get right into it.

Lesson 3.1. Choosing the message format

Popups can be controversial in the ecommerce marketing community. During my 16 years working with ecommerce merchants, I’ve participated in many discussions about the effectiveness versus the annoyance of popups. I’ve also heard many myths that, unfortunately, cause lots of ecommerce stores to stay away from popups.

That’s why I’d like to share the six most common misconceptions with you and give you my take on why they aren’t justified.

Let’s get right into it.

Lesson 3.2. Finding the right value proposition

Popups can be controversial in the ecommerce marketing community. During my 16 years working with ecommerce merchants, I’ve participated in many discussions about the effectiveness versus the annoyance of popups. I’ve also heard many myths that, unfortunately, cause lots of ecommerce stores to stay away from popups.

That’s why I’d like to share the six most common misconceptions with you and give you my take on why they aren’t justified.

Let’s get right into it.

Lesson 3.3. Craft a high-converting message

Popups can be controversial in the ecommerce marketing community. During my 16 years working with ecommerce merchants, I’ve participated in many discussions about the effectiveness versus the annoyance of popups. I’ve also heard many myths that, unfortunately, cause lots of ecommerce stores to stay away from popups.

That’s why I’d like to share the six most common misconceptions with you and give you my take on why they aren’t justified.

Let’s get right into it.

Lesson 4.1. How to evaluate the effectiveness of your personalization efforts

Popups can be controversial in the ecommerce marketing community. During my 16 years working with ecommerce merchants, I’ve participated in many discussions about the effectiveness versus the annoyance of popups. I’ve also heard many myths that, unfortunately, cause lots of ecommerce stores to stay away from popups.

That’s why I’d like to share the six most common misconceptions with you and give you my take on why they aren’t justified.

Let’s get right into it.

Lesson 4.2. What is revenue attribution and how does it work

Popups can be controversial in the ecommerce marketing community. During my 16 years working with ecommerce merchants, I’ve participated in many discussions about the effectiveness versus the annoyance of popups. I’ve also heard many myths that, unfortunately, cause lots of ecommerce stores to stay away from popups.

That’s why I’d like to share the six most common misconceptions with you and give you my take on why they aren’t justified.

Let’s get right into it.

Lesson 4.3. What is A/B testing and how to do it correctly?

Popups can be controversial in the ecommerce marketing community. During my 16 years working with ecommerce merchants, I’ve participated in many discussions about the effectiveness versus the annoyance of popups. I’ve also heard many myths that, unfortunately, cause lots of ecommerce stores to stay away from popups.

That’s why I’d like to share the six most common misconceptions with you and give you my take on why they aren’t justified.

Let’s get right into it.

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