Table of Contents
While Wheelio was a pioneer in lucky wheel popups, it’s not the only option out there—and it may not even be the best for your needs.
To help you find a better fit, we’ve put together a list of the ten best Wheelio alternatives in 2025.
Whether you’re looking for more customization, improved customer support, or better integrations, there’s a solution for you.
Let’s get started!
Top 10 Wheelio alternatives
Looking for a better choice? Let’s explore the top 10 Wheelio alternatives, breaking down their key features and pricing.
| Tool | Key features | Pricing |
|---|---|---|
|
OptiMonk |
|
Starts at $29/month (Free plan available) |
|
Wheel of Popups |
|
10-day free trial, then starts at $19/month |
|
Justuno |
|
Free trial, then starts at $39/month |
|
OptinMonster |
|
Plans start at $21/month (Lucky wheel in $147/month plan) |
|
Personizely |
|
14-day free trial, then starts at $39/month |
|
Poptin |
|
Free plan available, paid plans start at $25/month |
|
BuzzSubs |
|
Free trial available, then $9.99/month |
|
WooHoo Popups |
|
14-day free trial, then starts at $7.99/month |
|
Privy |
|
Plans start at $24/month |
|
Adoric Popups |
|
Free plan available, paid plans start at $100/month |
1. OptiMonk
OptiMonk is a versatile popup builder platform designed to help businesses engage visitors, capture leads, and increase conversions through a variety of smart, customizable campaigns.
While it includes spin-to-win popups, it goes far beyond that, offering solutions for cart abandonment recovery, product recommendations, customer surveys, exit-intent popups, and more.
If you’re looking for a Wheelio alternative that provides more customization, personalized messaging, advanced targeting, and an intuitive interface, OptiMonk is a powerful and flexible choice for your marketing strategy.
Key feature #1: Multiple gamification campaign types
OptiMonk goes beyond just lucky wheel popups—it offers a variety of gamified experiences to keep visitors engaged and boost conversions.
In addition to spin-to-win popups, you can create scratchcard campaigns, “pick a gift” promotions, and other interactive formats that encourage users to take action.
These fun, engaging elements help capture leads, reduce cart abandonment, and make shopping more exciting for your visitors.
Key feature #2: 300+ popup templates
OptiMonk provides a wide selection of over 300 popup templates, including spin wheel popups, exit-intent popups, discount offers, and lead capture forms.
These pre-designed templates make it easy to create engaging campaigns that grab your visitors’ attention.
Key feature #3: Easy to use drag-and-drop editor
Even if you’re not tech savvy, you can effortlessly customize your popups with OptiMonk’s intuitive drag-and-drop editor.
No coding knowledge needed—just drag elements, change colors, add images, and personalize the content to match your brand and online store.
Key feature #3: Campaign analytics
OptiMonk provides real-time campaign analytics, allowing you to track how your popups are performing on your web page and ensure you’re engaging website visitors effectively.
With detailed insights into click-through rates, conversions, and revenue, you can optimize your popups for maximum results and enhance customer engagement.
Key feature #4: A/B testing made easy
If you run an ecommerce business, you know that A/B testing is essential for optimizing offers.
However, many marketers find it challenging to execute A/B tests effectively. That’s why OptiMonk simplifies the process, allowing you to test more than just a bit of copy or an image.
With OptiMonk, you can compare different offers and campaigns to optimize for revenue growth, not just clicks.
Other key features:
- Stellar customer support – Get quick assistance whenever you need it.
- 30+ use cases – Popups for lead generation, cart recovery, A/B testing, and much more.
- 30+ intelligent targeting features – Show the right message to the right visitor at the right time.
- Fastest popup tool – OptiMonk set a new industry standard—our popups are officially the fastest out there.
- 30+ integrations – Works seamlessly with email marketing tools and CRMs.
- Google, AdBlock, & GDPR Safe – Ensures compliance with privacy and security standards.
Pricing: Starts at $29/month (with a free plan available).
2. Wheel of popups
Wheel of Popups is a dedicated spin-to-win popup tool that focuses on gamification to reduce cart abandonment and increase email sign-ups among website visitors. With over 2,000 integrations, it’s designed to fit seamlessly into your existing marketing workflow.
Key features:
- Customizable spin-to-win popups – Modify rewards, colors, and text to match your brand and engage website visitors effectively.
- Exit-intent triggers – Capture the attention of potential customers and engage them before they leave your site.
- 2,000+ integrations – Works with major email marketing and CRM platforms to ensure a smooth experience for website visitors.
Pricing: 10-day free trial, then starts at $19/month.
3. Justuno
Justuno is a comprehensive conversion optimization platform that combines AI-driven personalization, advanced targeting, and upselling features to enhance customer engagement and boost revenue. It’s ideal for businesses looking to use data to drive their popup strategy.
Key features:
- AI-powered personalized popups – Automatically tailors popups to each visitor.
- Advanced upselling and cross-selling features – Increase average order value with smart recommendations.
- Seamless integrations – Connects with Shopify, Klaviyo, HubSpot, and other major platforms.
Pricing: Free trial, then starts at $39/month.
4. OptinMonster
OptinMonster is a well-known lead-generation tool that helps businesses recover lost sales and grow email lists through highly customizable popups and advanced retargeting.
It’s a cost effective alternative for users who want powerful automation and personalization features.
Key features
- Exit-intent and timed popups – Capture visitors before they leave your site.
- Advanced targeting and retargeting – Show different messages to new vs. returning visitors.
- Seamless email marketing integrations – Works with Mailchimp, Constant Contact, and more.
Pricing: Plans start at $21/month, but the lucky wheel feature is only included in the highest-tier package, which starts at $147/month (billed annually).
5. Personizely
Personizely is a conversion optimization and website personalization tool that helps businesses increase engagement and boost online sales with targeted popups and upselling/cross-selling strategies.
It’s perfect for brands that want fully customizable user experiences and aim to convert visitors effectively.
Key features:
- Drag-and-drop popup builder – Easily create popups without any coding.
- Advanced targeting based on visitor behavior – Deliver highly relevant offers to convert visitors more efficiently.
- Pre-designed templates – Save time with ready-made, conversion-optimized designs.
Pricing: Includes a 14-day free trial, with plans starting at $39/month.
6. Poptin
Poptin is a user-friendly popup and form builder that helps businesses reach potential customers and increase conversions through highly customizable popups and advanced targeting features. It’s ideal for marketers who need simple yet powerful popup creation tools.
Key features:
- Multiple popup types – Lightboxes, floating bars, and full-screen overlays.
- Advanced targeting options – Trigger popups based on user behavior.
- Easy integration with email marketing tools – Connects with Mailchimp, ActiveCampaign, and more.
Pricing: Free plan available, with paid plans starting at $25/month.
7. BuzzSubs
BuzzSubs is a top choice for creating gamified popups, providing businesses with an effective way to boost engagement and gather more email addresses from potential customers through engaging spin-to-win campaigns.
Key features:
- Mobile-friendly popups – Fully responsive for smartphones and tablets.
- Customizable language and color options – Easily match your brand’s aesthetic.
- Email marketing integrations – Works with all major email providers.
Pricing: Free trial available, then $9.99/month.
8. WooHoo Popups
WooHoo Popups is a Shopify-focused popup tool designed to boost conversions through engaging spin-to-win campaigns.
It includes A/B testing and countdown timers, making it perfect for store owners looking to optimize performance.
Key features:
- Countdown timers & exit-intent triggers – Create urgency to encourage conversions.
- A/B testing – Test different popup variations for better results.
- Discount offers – Offer special deals to increase sales.
Pricing: 14-day free trial, then starts at $7.99/month.
9. Privy
Privy is a full-suite conversion tool that includes popups, email marketing, and cart abandonment recovery, making it a strong Wheelio alternative for users that need all-in-one marketing automation.
Key features:
- Discount pop-ups and spin-to-win popups – Capture leads and boost engagement.
- Built-in email and SMS marketing – Manage your campaigns from one platform.
- Robust targeting and segmentation – Personalize popups for different customer segments.
Pricing: Plans start at $24/month.
10. Adoric Popups
Adoric Popups is an all-in-one popup and lead generation solution that allows businesses to create multiple campaign types, recover abandoned carts, and increase sales through targeted popups. It’s great for users looking for a feature-rich marketing tool.
Key features:
- Multiple campaign types – Lead capture, promotions, and discount popups.
- Advanced personalization and targeting – Display popups based on user data.
- Easy integration with Shopify and email tools – Works with major platforms.
Pricing: Free plan available, with paid plans starting at $100/month.
Why should you consider a Wheelio alternative?
Now that you’ve explored the top competitors, let’s take a closer look at why switching from Wheelio might be the right move for your business.
1. Customer service issues
Many Shopify users have reported difficulties with Wheelio’s customer support. Slow response times and unresolved issues can be frustrating, especially when you rely on the tool to boost conversions.
2. Missing integration options
If you’re using specific marketing tools or CRM software, you might struggle with Wheelio’s limited integrations. Some users find that essential services they need just aren’t supported.
3. No free plan available
While Wheelio does offer a free trial, there’s no forever-free plan. Its pay-as-you-go pricing can get expensive, especially for smaller businesses or startups.
Closing thoughts
With so many feature-rich Wheelio alternatives, the sky’s the limit! Whether you’re looking for gamified popups, AI-driven personalization, or advanced targeting, there’s a tool to match your needs.
Whatever your business goals, the right popup tool can help you engage visitors, capture leads, and increase sales.
If you’re looking for an excellent alternative, try OptiMonk for free and see how it can transform your conversion strategy.
Migration has never been easier
We made switching a no-brainer with our free, white-glove onboarding service so you can get started in the blink of an eye.
What should you do next?
Thanks for reading till the end. Here are 4 ways we can help you grow your business:
Boost conversions with proven use cases
Explore our Use Case Library, filled with actionable personalization examples and step-by-step guides to unlock your website's full potential. Check out Use Case Library
Create a free OptiMonk account
Create a free OptiMonk account and easily get started with popups and conversion rate optimization. Get OptiMonk free
Get advice from a CRO expert
Schedule a personalized discovery call with one of our experts to explore how OptiMonk can help you grow your business. Book a demo
Join our weekly newsletter
Real CRO insights & marketing tips. No fluff. Straight to your inbox. Subscribe now
Share this article
Written by
Barbara Bartucz
Barbara is a Content Marketer at OptiMonk. She takes pride in creating different forms of content, whether it’s an article, a video, or an e-book.
You may also like
- Posted in
- Ecommerce
Product updates: January Release 2025
