Summer is almost here which, unfortunately, means lower revenues for most ecommerce stores.
But this doesn’t mean that you should sit back and wait it out just because summer is a slower season.
On the contrary, the summer months are the perfect time to run seasonal campaigns that engage your customers, or to experiment with bold new marketing ideas.
If you’d like to keep your sales hot this summer, you’re in the right place! In this article, we’ll show you 15 popup templates that can be up and running on your website with just a few minutes of setup, giving your store the boost it needs over the summer!
1. Collect phone numbers
SMS marketing presents a huge opportunity for ecommerce companies.
That’s because SMS messages have a whopping 98% open rate and an outstanding 45% response rate.
And popups are a great way to collect phone numbers, since they can capture your visitors’ attention and deliver a compelling offer that makes them want to sign up.
Click through these 5 summer-themed templates that OptiMonk’s design team has put together:
We’ve also released multiple popups that use the “Trojan Horse” method to collect both email addresses and phone numbers at the same time.
You can read more about the Trojan Horse method here, or check out the templates below to get the gist of the strategy:
2. Gamify your popups
Gamified popups are fun and engaging for your visitors. As a result, they have much better conversion rates than classic email popups.
Lucky wheels are the most popular type of gamified popup.
But if you’d like to branch out, you could also try the summer-themed scratchcard popup below and see how your audience responds!
3. Promote your seasonal sale
It’s crucial to promote your seasonal discounts and offers to new visitors.
If someone isn’t subscribed to your list and isn’t familiar with your site, they might totally miss your seasonal sale. Popups solve this problem by capturing new visitors’ attention and guiding their shopping experience.
You can experiment with different types of seasonal campaigns during the summer season to get a feel for what your customers respond best to. If you can find out whether your visitors prefer sidemessages or fullscreen popups ahead of the high-stakes Black Friday/Cyber Monday period, you’ll be setting yourself up for success.
You can also try running sales tied to specific dates (like Father’s Day, the 4th of July, and the end of summer) instead of a simple “summer sale.”
Sales that have a natural end date have more of a sense of urgency associated with them, meaning that your customers will be more likely to make a purchase now rather than later.
4. Save cart abandoners with a limited-time discount
Cart abandonment is a huge challenge for ecommerce stores during every season. By saving as many of these “lost” conversions as possible, you’ll improve your bottom line during the summer season.
Customers respond better to cart abandonment messages that are frequently updated to match the season and specific store events, since they feel much more relevant than a generic message that never changes.
Check out the summer-themed cart abandonment popup below, which comes fully loaded with all the elements you need to decrease your store’s cart abandonment rate.
This includes a countdown timer to heighten the sense of urgency, a prominent call-to-action button, and the option of using personalized discount codes.
5. Remind your visitors about their coupon codes
Sticky bars are a great way to present important information without disrupting your customer’s shopping experience.
And since they stay on your visitor’s screen for their entire session, they can also help keep this crucial info at the top of your customer’s mind.
That’s why they’re especially useful for reminding visitors who have already opted into a special offer about their coupon code. It’s a subtle nudge that keeps customers excited to save money by shopping.
Recap
We hope you’ve found a template you love in our list of summer-themed popups! These timely, engaging popups can not only help raise your conversion rate during the summer months, but also provide clues for how to improve your site’s performance all year round.
It’s the perfect time to get started with planning your summer campaigns, and—if you haven’t yet—sign up for a free OptiMonk account to get access to our entire library of 400+ popup templates.
Best of all, our popups take just minutes to set up, so you’ll have plenty of time to get outside and enjoy the great weather too!
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