Use case · Gamification

Spin-to-win and scratch card popups, built by an AI agent

A gamified popup swaps the plain discount for a game. Visitors spin a wheel or scratch a card, win a prize, and leave their email to claim it.

Four design plans for your store in 60 secondsNo email or registration needed
Spin-to-win popup on a phoneScratch card popup on a phonePrize wheel popup on a phoneGamified email capture popup on a phoneScratch-to-reveal discount popup on a phone
How it works

From your domain to a live game

No template to pick and no editor to learn. You stay in charge of every choice.

Step 1

Enter your domain

The agent reads your store and picks up your colors, fonts, products, and tone.

yourstore.com
Reading brand colors and fonts
Capturing the page
Detecting the page language
Coming up with concepts
Step 2

Pick one of four concepts

Every concept is in your brand. Choose one, or ask for a change in plain words.

Step 3

Set the prizes, then publish

The agent fills in each prize with its code and odds, sets who sees the popup, and hands you a live preview link.

Free shippingSHIPFREE
10% offSPIN10
Free giftGIFT4U
20% offLUCKY20
Popup library

Gamified popup concepts from the library

Wheels and scratch cards the agent designed. Open any of them and use it as your starting point.

What you get

What the agent sets up for you

A working game on your store, not a picture of one.

Prizes
Free shippingSHIPFREE
10% offSPIN10
Free giftGIFT4U
20% offLUCKY20

Prizes and odds

A wheel has 12 slices. Each one gets a label, its own coupon code, and a weight that decides how often it wins. A scratch card holds up to four weighted prizes.

Show it
On exit intentAfter 10 secondsAt 50% scroll
To
New visitorsReturningCart over $50From InstagramUnited States

Who plays, and when

Show the game on exit intent, after a delay, or on scroll. Narrow it to new or returning visitors, a country, a traffic source, or a cart value.

Variant A
4.2%
Variant BWinning
6.1%
Signup rate · sample data+45% with B

Two designs, one campaign

Keep a second concept as a variant and test the two against each other. You see which one wins, and by how much.

Compare

Spin to win or scratch card?

Both trade a prize for an email. They feel different, and they fit different moments.

mottandbow.com
A gamified popup the agent built
Built by the OptiMonk agent
Spin to winScratch card
How it playsOne tap, the wheel spins, a slice winsThe visitor scratches a surface to uncover the prize
PrizesUp to 12 slices, each with its own oddsUp to 4 weighted prizes
Best forShowing the full range of prizes up frontA single surprise reveal, and mobile screens
LookBold and playfulQuiet enough for premium brands
FAQ

Questions about gamified popups

What is a spin-to-win popup?

It's a popup with a prize wheel. A visitor enters their email, spins, and wins a discount or gift with a coupon code they can use right away.

What is a scratch card popup?

It's a popup with a digital scratch-off surface. The visitor scratches with a finger or the mouse to uncover a prize and its code.

Can I control who wins what?

Yes. Every prize has a weight, so you decide how likely each one is. A slice with a big discount can stay on the wheel and still win rarely.

Does every prize get its own coupon code?

Yes. Each slice or prize carries its own code. On Shopify the codes can be generated per visitor and applied at checkout.

Do gamified popups work on mobile?

Yes. The wheel spins on tap and the card scratches with a finger. You can also show a different popup on desktop and mobile.

Is it free to try?

Yes. You get four design plans for your store without signing up, and the free plan includes every feature for up to 10,000 pageviews a month.

Get your gamified popup plans in 60 seconds

Enter your domain and watch the agent design your game.

No email or registration needed