Black Friday welcome discount popups

Collect early-access signups four to six weeks before, then switch to the live offer on the day. Visitors who join early are the ones who buy first.

Segment it: new visitors get the signup or the headline deal, returning customers an early-access or tiered offer, and cart abandoners a reminder of the deadline.

Most stores start at 10% off the first order or free shipping. Test a second variant before going higher: a bigger number rarely doubles signups, but it always costs margin on every first order.

After the visitor has seen enough to care: a few seconds in, after scrolling, or on exit intent. Showing it the instant someone lands from search on mobile is what search engines treat as an intrusive interstitial.