List building popups for pets

Offer access instead of money: early access to drops, a VIP list, restock alerts, a guide or a giveaway entry. Say clearly what joining gets them.

Ask for one per step. Take the email first and the phone number on a second step, so visitors who only want email still finish.

The pet’s type, age and size. A short pet-profile quiz makes every recommendation and email relevant.

Food and litter are repeat purchases, so a subscribe-and-save popup after the first order fits naturally.