New Year list building popups

Fitness, wellness, food and self-improvement stores ride the resolution wave; fashion and home stores do well with January clearance.

A “fresh start” bundle, a subscription discount or a clearance sale. Resolution shoppers commit more readily to a plan than to a one-off purchase.

Offer access instead of money: early access to drops, a VIP list, restock alerts, a guide or a giveaway entry. Say clearly what joining gets them.

Ask for one per step. Take the email first and the phone number on a second step, so visitors who only want email still finish.