New Year scratch card popups

Fitness, wellness, food and self-improvement stores ride the resolution wave; fashion and home stores do well with January clearance.

A “fresh start” bundle, a subscription discount or a clearance sale. Resolution shoppers commit more readily to a plan than to a one-off purchase.

A wheel shows every prize up front; a scratch card hides one. Wheels suit stores with several prize levels, scratch cards suit a single offer you want to feel earned.

Ask for the email first and reveal on submit when building the list is the goal; reveal first and ask to save the code when the coupon itself should drive the sale.