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How Karin Herzog Turned Traffic into Customers with a 600% Conversion Uplift
-
Barbara Bartucz
- Case Study
- 6 min read
Table of Contents
Karin Herzog is an award-winning Swiss skincare brand known for its oxygen-activated anti-aging formulas. When they launched in Australia, they needed to make an immediate impact in a highly competitive market.
Website:
karinherzog.com.au
Industry:
Skincare
Meet Karen Herzog
Karin Herzog is an award-winning Swiss luxury skincare brand, known worldwide for its pioneering oxygen-activated anti-aging formulas.
With a strong reputation among celebrities, royalty, and high-end spas, the brand’s products—like the Oxygen Face Cream and the Vita-A-Kombi range—are lauded for their medical-grade ingredients and luxurious skincare benefits.
However, when the brand officially launched in Australia in 2025, it faced the daunting task of entering one of the world’s most competitive skincare markets.
The challenge
Although the brand had already gained experience in the U.S. market over the past five years, entering a completely new and highly saturated market like Australia came with its own set of hurdles.
Skincare is a crowded space, dominated by well-established household names and fast-moving indie brands. Building trust in this kind of environment takes time, especially for a niche brand that blends science with luxury.
To overcome initial skepticism, Karin Herzog had to invest heavily in education and storytelling to communicate their unique value.
Additionally, gaining fast traction was crucial. The brand needed to acquire customers and build awareness quickly.
One of the biggest obstacles?
They didn’t have a local email list. That meant starting from scratch to grow a subscriber base and create a pipeline of potential customers.
The solution
Karin Herzog partnered with Ecommerce Boost, a retention marketing agency working with 300+ global brands. Together, they built a launch strategy powered by OptiMonk to drive rapid growth.
1. Mystery discount popup
First, they introduced a new mystery discount popup on the website to tap into consumers’ love of surprise offers.
The call-to-action button, simply labeled “Unlock Discount,” asked for nothing upfront, which lowered friction and sparked curiosity.
This yes/no style popup gave users control so they could choose whether to engage without feeling pressured. Since no personal information was initially requested, visitors were far more likely to interact.
Once intrigued, they became more open to sharing their details in the next step.
The popup also showcased a luxury-branded design, complemented by social proof, referencing high-end magazines like Vogue, Elle, and Glamour to reinforce the brand’s premium image.
The sign-up process was split into two steps—a smart move. First, they asked visitors for their email address.
Then, to activate the discount, they were prompted to enter their first name and phone number.
This step-by-step approach made the process feel less intrusive, increasing the likelihood that visitors would complete it, especially when the reward felt exclusive and enticing.
2. Smart welcome flow
Thanks to the seamless OptiMonk integration, every new subscriber was automatically funneled into Karin Herzog’s email marketing platform, eliminating the need for manual work.
From there, subscribers were welcomed into a tailored email sequence that introduced the brand’s Swiss roots and the science behind its oxygen-powered skincare.
Each email combined elegant, luxury-focused design with conversion-boosting elements like bold CTAs and mobile-friendly layouts.
The result? A smooth journey from education to purchase, delivered flawlessly across every device.
The results
So, what did all of this effort—especially the mystery discount popup—actually deliver?
- A 600% conversion rate increase from OptiMonk-powered opt-ins
- A 9% sitewide opt-in rate, tripling the industry average of 3%
- Immediate impact that delivered serious launch-day momentum
All this led to quick growth for their list (and their revenue) driven by engaged subscribers converting through smart automation.
OptiMonk’s tools made capturing subscribers seamless and scalable, while Ecommerce Boost’s email expertise successfully transformed those sign-ups into loyal customers.
The consistent luxury branding across website popups and email designs helped to enhance brand trust and engagement.
Final thoughts
Launching in a crowded and competitive market like Australia was no small feat for Karin Herzog.
However, with OptiMonk’s powerful on-site personalization and Ecommerce Boost’s proven email marketing strategies, they were able to quickly turn new visitors into engaged subscribers and loyal customers, laying the foundation for a strong local presence.
Ecommerce Boost helps brands increase revenue by 25–40% through smart email automation.
Book your free consultation here.
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Written by
Barbara Bartucz
Barbara is a Content Marketer at OptiMonk. She takes pride in creating different forms of content, whether it’s an article, a video, or an e-book.
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Product updates: January Release 2025
