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Conversion tactics, ecommerce playbooks and marketing breakdowns from the OptiMonk team.

Featured · Conversion

Christmas Popups: 12 Examples for Your Holiday Sale

12 Christmas popup examples for online stores, from welcome offers and spin-to-win wheels to gift quizzes and last-chance countdowns.

Nikolett LorinczOctober 15, 2026

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14 Summer Marketing Ideas to Supercharge Your Online Sales

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Top 5 AI Popup Tools to Boost Conversions in 2026

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Knix Marketing Strategy: The Intimates Brand That Made Authenticity Its Competitive Moat

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Ecommerce

10 Best Email Capture Software Compared for 2026

We’ve collected 10 of the best email capture tools on the market today. By using one of these tools, you’ll have a steady stream of new leads!

Ecommerce

What are The Best AI Tools for Ecommerce in 2026? — Top 11 Picks

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Marketing Breakdowns

Salt & Stone's Marketing Strategy: How a $20 Deodorant Became a $165M Empire

Salt & Stone marketing strategy: how a $20 deodorant became a $165M brand through scent, TikTok, and a powerful DTC-first approach.

Ecommerce

What is User-Generated Content? And How to Use Ecommerce UGC?

In this article, we'll cover the basics of user-generated content and take a look at how 5 top ecommerce brands use UGC.

Marketing Breakdowns

Made In Cookware's DTC Marketing Strategy: How a Century-Old Family Business Became the Internet's Favorite Pan

Learn how Made In Cookware built a winning DTC marketing strategy using chefs, content, and trust to scale into a premium global brand.

Ecommerce

An Ultimate Guide to Shopify Post-Purchase Upsell

Maximize sales with smart post-purchase upsells. Keep the momentum going and boost revenue without being pushy. Learn how to do it on Shopify.

Marketing Breakdowns

Phlur Marketing Breakdown: How a Fragrance Brand Turned Emotional Storytelling into a Viral Empire

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Ecommerce

The 11 Best Shopify Popup Apps in 2026: Reviewed, Rated & Compared

In this article, we'll go over the top eleven Shopify popup apps to boost your sales and grow your list.

Ecommerce

Free vs Paid Popup Tools: What You Lose When You Go Cheap

Free popup tools get you started — but cost you conversions. Discover the 6 features you're giving up, a side-by-side comparison, and 3 affordable paid tools worth upgrading to.

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