Campaign Tags
Group, filter, and manage your campaigns with custom colored labels — built right into OptiMonk.
Campaign Tags is an OptiMonk feature that lets you organize your campaign list with custom labels like "Black Friday," "2026," "BOFU," or "Exit-intent" — without relying on naming conventions or folders. As your campaign list grows, finding a specific campaign among dozens (or hundreds) of others gets harder. Campaign Tags solves this by letting you create your own tagging system, filter your list instantly by tag, and even have AI suggest and apply tags for you based on your existing campaigns.
Key benefits
- Stay organized your way: Create whatever tags fit your workflow — there's no fixed set, so your tagging system matches how your team actually thinks about campaigns.
- Find campaigns instantly: Filter your campaign list by tag to skip the scrolling and searching, especially useful once you're running dozens of campaigns at once.
- Add multiple tags per campaign: A single campaign can carry more than one tag, so you can label it by type, season, and funnel stage all at once — handy when you're reusing the same template or campaign type across different contexts.
- Tag in bulk with AI: Let AI read your existing campaigns and suggest tags, reusing ones you've already created where they fit — reviewed and applied in one batch instead of one by one.
How it works
While building a new campaign, add tags directly in the editor — colored labels like "Black Friday," "2026," "BOFU," or "Exit-intent" that reflect how you organize your work.
Already have campaigns running? Click "Add tag" on any campaign in your campaign library and add as many tags as you need — no need to open the campaign itself.
Use the tag filter on your campaign list to instantly narrow it down to exactly the campaigns you're looking for.
Optionally, have AI scan your campaigns and propose tags, reusing your existing ones where they fit. Review the suggestions grouped by tag, then apply them in bulk — the fastest way to tag a large campaign list at once.
Frequently asked questions
What are Campaign Tags in OptiMonk?+
Campaign Tags is a feature that lets you add custom colored labels to your campaigns, such as "Black Friday," "2026," "BOFU," or "Exit-intent." Tags help you group related campaigns and filter your campaign list so you can find what you need without scrolling through everything.
How do I create and apply tags?+
You can add tags either while building a campaign in the editor, or afterward by clicking "Add tag" on any campaign in your campaign library — no need to reopen it. You can apply as many tags as you like to a single campaign, so you can label it by type, season, or funnel stage all at once. There's no fixed tag set — you build whatever system fits how your team organizes work, then filter your campaign list by any tag to narrow it down instantly.
Can AI suggest tags for me?+
Yes. AI can read through your campaigns and propose tags, reusing your existing tags where they apply rather than creating duplicates. This is especially useful if you have a large campaign list that hasn't been tagged yet — you review the suggestions grouped by tag, then apply them all in bulk instead of tagging campaigns one by one.
Does tagging affect how my campaigns run?+
No. Tags are purely organizational — they don't change how a campaign displays, targets, or performs. They only affect how campaigns are grouped and filtered inside your OptiMonk dashboard.
Do clearer campaign names make tagging better?+
Yes. The clearer and more descriptive your campaign names are, the more accurate both your manual tags and AI-suggested tags will be, since AI uses campaign names and content to propose relevant tags.
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