Custom Variable Targeting

Display campaigns based on any custom visitor data such as their name provided during the time of registration. 1. When should you use custom attributes? When you want to display your messages to one specific segment of your visitors. Custom attributes give you the power to base your audience segmentation on any variable you define. This feature has been proven useful when there is additional information about your visitors that can be used to group them into different audience segments. Custom attributes give you the ability to present highly-tuned messages to specific audience segments. The basis of the segmentation can be any variable you define. This feature has been proven to be useful if there is additional information about the visitors which you can base upon. For instance, an eCommerce site can use previous orders or items viewed as custom variables. These custom variables trigger specific messages related to those orders and items. This is an excellent way to encourage repeat business or generate buzz for a new product offering.