Experiences

Microtarget your audiences and customize messages to each segment within the same campaign. The era of the one-size-fits-all approach is officially over. Customers expect a highly-relevant experience everywhere online. However, living up to these expectations is not always easy if you’re not, let’s say, Amazon and your resources are somewhat cough limited. We believe that presenting a highly-relevant message to each segment shouldn’t be difficult. This is why Experiences is one of the most powerful features of OptiMonk. Marketers are accustomed to creating different customer journeys for various segments. When running search campaigns, for example, it is common to have multiple versions of the same message, landing page, or popup with different headlines. Editing a small section of a landing page, message, or popup can be a tedious task, as you need to modify each one individually. This can become overwhelming, just thinking about it. So we had an idea: What if there was only one message that could provide a different experience for each segment? Within THE SAME CAMPAIGN, you could display a different headline to returning visitors, such as "Welcome back," and to new visitors, "Browse this season's favorites."