Mobile Triggers
Activate your campaigns on phones using all triggering options, including exit-intent, scrolling, clicking, etc.
Mobile Triggers is the full set of campaign trigger options available on mobile devices in OptiMonk — ensuring that the same trigger-based campaign timing that works on desktop is also available for the majority of your traffic that browses on smartphones. All of OptiMonk's standard trigger types work on mobile: time delay (X seconds after page load), scroll percentage (when the visitor has scrolled a defined portion of the page), element click (when a specific button, link, or image is tapped), inactivity (when the visitor has stopped scrolling and tapping), and custom JavaScript events. Exit-intent — the most powerful recovery trigger — is also available on mobile, adapted to the behavioral signals that indicate departure intent on a touchscreen device rather than mouse cursor movement, which does not exist on mobile. Mobile exit-intent fires when a visitor switches browser tabs or apps, scrolls rapidly toward the top of the page, or uses the browser or device back button on the entry page after having already interacted with the site. Each trigger can be configured to fire on mobile only, desktop only, or both, giving you precise control over the timing of campaigns per device.
Key benefits
- Full trigger parity between mobile and desktop — no mobile-only limitations. Every trigger available for desktop campaigns is also available for mobile campaigns. This means your mobile visitors can be reached with the same behavioral timing precision as desktop visitors — at the right moment after arriving, at the right scroll depth, when they tap a specific element, when they go idle, or when they show departure intent. Mobile visitors represent a large share of ecommerce traffic and deserve the same quality of campaign timing rather than a reduced trigger set.
- Exit-intent adapted for touchscreen behavior. Because mobile devices have no mouse cursor to track, desktop exit-intent detection (cursor moving toward the browser chrome) does not apply. OptiMonk's mobile exit-intent uses four behavioral signals instead: switching focus to another tab or app, rapid scrolling toward the top of the page, pressing the browser back button, or pressing the device's back button on the entry page after site interaction. These signals collectively cover the primary ways a mobile visitor indicates they are about to leave — giving mobile recovery campaigns a behavioral foundation as reliable as desktop exit-intent.
- Per-trigger device selection for precise deployment. Each trigger in OptiMonk's trigger settings includes a device selector — PC only, mobile only, or PC or mobile. This means you can deploy the same campaign with different trigger configurations for different devices: an exit-intent trigger on desktop combined with a scroll-based trigger on mobile, for example, or a time delay on desktop with a click trigger on mobile. The per-trigger device control makes it possible to optimize the timing strategy for each device independently within a single campaign.
How it works
In your OptiMonk campaign, click Edit settings and scroll to the Settings summary. Click "Add more triggers" to open the full trigger options panel. This shows all available trigger types alongside a Plus icon for adding each one.
Click the Plus icon next to your chosen trigger — for example, "On exit-intent" or "After X seconds." Once added, set the device option to "Mobile" (mobile only) or "PC or mobile" (both devices). For exit-intent, note that on mobile this trigger fires when the visitor switches tabs, scrolls rapidly upward, or uses the back button on the entry page — not mouse cursor movement, which is a desktop-only signal. Repeat for any additional triggers you want to combine.
When the campaign is live, OptiMonk detects whether each visitor is on a mobile or desktop device and evaluates only the triggers configured for that device type. A mobile visitor will only see the campaign when a mobile-configured trigger fires; desktop-only triggers will not fire for them, and vice versa. This ensures each visitor encounters the campaign at the moment most appropriate for their device and browsing behavior.
Frequently asked questions
What are Mobile Triggers in OptiMonk?+
Mobile Triggers refers to the complete set of campaign trigger options available for mobile devices in OptiMonk — including time delay, scroll percentage, element click, inactivity, custom JavaScript events, and exit-intent adapted for touchscreen behavior. Each trigger can be configured to fire on mobile only, desktop only, or both. This ensures campaigns can be timed precisely for mobile visitors using behavioral signals appropriate to touchscreen browsing rather than being limited to a reduced trigger set.
How does exit-intent work on mobile if there is no mouse cursor to track?+
On mobile, OptiMonk's exit-intent trigger fires based on four behavioral signals that indicate a visitor is about to leave: switching browser tab focus or switching to another app, scrolling rapidly toward the top of the page, pressing the browser's back button on the entry page, or pressing the device's hardware back button on the entry page. The back button signals apply only to the visitor's entry page and require prior interaction with the site — pressing back immediately on arrival without interacting does not trigger exit-intent, preventing false positives for bounce traffic.
Can I set different triggers for mobile and desktop in the same campaign?+
Yes. Each trigger you add to a campaign includes a device selector — PC only, mobile only, or PC or mobile. You can add multiple triggers to the same campaign with different device settings. For example: "On exit-intent — PC only" combined with "After 10 seconds — Mobile only" creates a campaign that fires on exit for desktop visitors and after a time delay for mobile visitors — all within a single campaign, with no duplication required.
Does the scroll trigger work the same way on mobile as on desktop?+
Yes. The scroll percentage trigger fires when the visitor has scrolled past a configured percentage of the page — this works identically on mobile and desktop. The key difference is that on mobile, scrolling is performed with touch gestures rather than a mouse wheel or trackpad, but OptiMonk's scroll detection handles both input methods through the same underlying browser scroll event, so the trigger fires reliably regardless of how the scroll is initiated.
Can the element click trigger work with taps on mobile?+
Yes. The element click trigger — which fires when a visitor interacts with a specific button, link, image, or any other element on the page — responds to both mouse clicks on desktop and finger taps on mobile. Since both are interpreted as click events by the browser, the same trigger configuration covers both interaction types without any modification. This makes click-based triggers fully functional for mobile visitors using any OptiMonk campaign.
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