Multi-Campaign A/B Test

Find the highest-converting message, segment or tactic with a data-driven approach. Marketers need to know exactly how effective their actions are and how they affect their bottom line. When they try to evaluate their actions, they tend to attribute success or lack of success to various exogenous variables such as increased revenue around Black Friday. Multi-Campaign A/B Test bring a simple, yet very effective way to test your messages along multiple variables at the same time and find the highest-converting message. Simply put, you can now run controlled experiments to find out Multi-Campaign A/B Tests can be run including any existing campaign - both active and inactive on the same domain. You can pick any campaign to test against each other.