Source Based Targeting

Tailor your messages based on where visitors are coming from like Google Ads, Google Organic, Facebook, or Direct. Our traffic source segmentation feature allows you to display specific messages to visitors coming from different sources like Google Ads, Google Organic, Facebook, or Direct right in your OptiMonk dashboard with a click of a button. By defining custom sources, you can target as many traffic sources as you wish. Please see below the difference between all of your traffic sources and how traffic is classified. Direct access: direct traffic to a website occurs when a visitor arrives directly on a website, without having clicked on a link on another site. Google Organic: Traffic from search engine results that are earned, not paid