Variant A/B testing
Test copy, images & various opt-in formulas and use what works best for you.
Test copy, images & various opt-in formulas and use what works best for you. If you would like to know which of your campaign variant performs better, look no further! The Variant A/B testing will be the best feature for you. Variant A/B testing (also known as split testing) is a process of showing two or more variants of the same Campaign to different segments of website visitors, so you can compare which variant drives more conversions. You can make your popups much more efficient. Testing your popups helps you acquire more subscribers and customers from the same amount of visitors. Technically speaking: it boosts the conversion of the popups. It can even be said that out of all conversion boosting tools, variant A/B testing is the most certain and most predictable way to achieve better result In the following example we increased the efficiency of this popup by 47%, only by changing its headline: In practice this means 47% more subscribers, from the same amount of visitors – it was worth, wasn’t it? :)