20 Best Free Shopify Apps to Use in 2026

Looking to take your Shopify store to the next level with free Shopify apps? Look no further!

In this comprehensive guide, we'll explore 20 of the best free Shopify apps to elevate your online store.

These powerful tools can help you with everything from increasing conversions and boosting sales to improving customer experience and streamlining operations.

Whether you're a seasoned entrepreneur or just starting out, these Shopify apps can equip you with the functionality you need to succeed in the ever-evolving world of ecommerce.

Let’s get started!

How did we select these apps?

Before we dive in, let's talk about how we chose these apps. We didn’t just pick them randomly—we carefully evaluated each one based on three key factors:

• Features: Does the app offer a solid set of tools that make it worth using? We looked at what each app brings to the table and how well those features meet users’ needs.
• Ease of use: No one wants to struggle with a complicated interface. We prioritized apps that are intuitive, user-friendly, and require minimal learning time.
• Functionality: An app can have all the features in the world, but if it doesn’t work smoothly, what’s the point? We made sure these apps deliver reliable performance and do what they promise.

With that in mind, let’s check out the top picks!

20 best free apps for your Shopify store

With over 10,000 Shopify apps to choose from, where do you even start? Right here—we’re taking a look at the 20 best free Shopify apps and exploring their features.

1. OptiMonk: AI Popup Builder

Our first (and most obvious) choice when it comes to the best free apps is our very own: OptiMonk. 

OptiMonk is an agentic popup builder: you describe the popup you want, and the AI agent designs it on brand, writes the copy and builds a mobile version. With OptiMonk's forever-free plan, you can turn your website visitors into loyal customers.

Let's see how OptiMonk can help you…

1. Craft compelling popups that convert

• The AI agent: describe the popup in a sentence and pick from four on-brand concepts in about a minute. No coding or design skills required!
• Edit by asking: tell the agent what to change, or fine-tune it by hand in the visual editor.
• A multitude of popup types: Go beyond the basic email signup popup with lucky wheels, scratch cards, surveys and product recommendations, shown on exit intent, after a scroll or after a delay.
• Reach the right audience: Target visitors by the pages they view, what's in their cart, their traffic source, whether they're new or returning, and more.
• Offer irresistible incentives: Motivate visitors to take action with enticing discounts, free shipping offers, early access to new products, or exclusive content downloads.

From the Popup LibraryMore list building popups

PreviewImmersive CelebrationPreviewStadium HypePreviewGolden Hour ImmersivePreviewThe Minimalist Classic

2. Master A/B testing

• Effortless popup A/B testing: Don't just guess which popup will perform best! A/B test different variations of your popups, including headlines, copy, visuals, and CTAs (calls-to-action) to see what drives the most conversions.
• Data-driven insights: See submits, conversion rates and the revenue your popups influenced, and ask the agent for your next A/B test idea.

3. Show the right message at the right time

• Product recommendations: Show the products each visitor viewed last, the ones in their cart, or your most viewed products.
• Targeted welcome offers: Greet new visitors with special welcome discounts or incentives relevant to their interests, making a great first impression.
• Abandoned cart recovery: Win back visitors who almost converted! Use OptiMonk to trigger targeted popups reminding people about abandoned carts and offering incentives to complete their purchases.

Key features:

• AI agent: designs on-brand popups, and a mobile version for each, from a one-sentence brief.
• Edit by asking: tell the agent what to change in plain words.
• A/B testing: Test different popup variations to determine the most effective.
• Smart targeting: Reach the right audience with the right message at the right time.
• Revenue analytics: see the revenue your popups influenced, per campaign and per variant.

Pros and cons

Pros:

• User-friendly interface suitable for non-technical users.
• Responsive and helpful customer support.
• Continuous updates based on user feedback.

Cons:

• Pricing is based on pageviews, so high-traffic websites may need to upgrade to a higher plan as they grow.

Want to take your Shopify store to the next level and increase sales? Start your forever-free OptiMonk plan today!

2. Shopify Search & Discovery

Take charge of your store's search engine to deliver accurate and relevant results with this free Shopify app (created by Shopify). 

Personalize product recommendations based on browsing behavior and purchase history to ensure visitors find exactly what they're looking for, leading to happier customers and increased conversions.

Key features:

• Customizable filters: Help shoppers refine searches across categories.
• Synonym groups: Align product descriptions with common search terms.
• Product boosting: Highlight specific products in search results

Pros and cons

Pros:

• Enhances product discoverability and search accuracy.
• Easy setup and integration.
• No additional costs.

Cons

• Customization may be limited by default settings.

You can take a look and download it here.

3. Growave: Loyalty & Wishlist

Want to keep your customers coming back without juggling half a dozen different apps? Growave might be exactly what you need.

Growave is an all-in-one retention platform that bundles loyalty and rewards, referrals, product reviews, wishlists, and Instagram UGC into a single tool. Instead of installing separate apps for each feature, you get one connected ecosystem where every program feeds the others, so your loyalty points, reviews, and wishlists all work together to boost repeat purchases and build trust.

It's a great fit for stores that want to turn one-time shoppers into loyal, repeat customers.

Key features:

• Loyalty & Rewards program: Reward customers with points for purchases, reviews, and social engagement to drive repeat sales.
• Product Reviews & UGC: Collect photo reviews on autopilot and showcase rich snippets on Google to build social proof.
• Wishlist with reminders: Let shoppers save favorites for later and re-engage them with automated reminder emails.
• Referral & VIP programs: Turn customers into brand advocates with referrals and reward your top spenders with VIP tiers.

Pros and cons

Pros:

• Replaces multiple apps with one connected platform.
• Responsive and helpful customer support.
• Seamless Shopify integration with easy setup.

Cons:

• Customization options in the free version can be somewhat limited.

Growave has a free plan available. Take a look here.

4. AI ChatGPT description: ST

Generate high-quality product descriptions for your product pages in just a few clicks with AI ChatGPT description: ST.

With this Shopify app, you can achieve high-quality content that is both informative and engaging, improve SEO ranking for better product discoverability, and convert more website visitors. 

Key features:

• Bulk description generation: Create multiple product descriptions simultaneously.
• Multilingual support: Generate descriptions in over 15 languages.
• SEO-friendly content: Enhance product discoverability with optimized descriptions.

Pros and cons

Pros:

• Saves time on content creation.
• Supports multiple languages.
• Easy setup and integration.

Cons

• The quality of generated content may require manual editing.

Want to get started?

5. Judge.me AliExpress Reviews

Social proof is an often underrated—but very important—part of boosting brand credibility.

Import genuine customer reviews and photos as social proof directly from AliExpress with Judge.me. Seeing authentic reviews can do a lot to increase trust and conversion rates, convincing hesitant buyers to take the plunge.

Key features:

• Review importation: Import reviews directly from AliExpress.
• Customizable display: Tailor review presentation to match your brand.
• Automated collection: Set up automatic review imports and updates.

Pros and cons

Pros:

• Enhances social proof with authentic reviews.
• User-friendly interface.
• Responsive customer support.

Cons:

• Limited to importing reviews from AliExpress.

You can download the free Shopify apphere

6. Pumper Bundles Quantity Breaks

Product bundling is a well-known marketing strategy used by lots of ecommerce store owners. 

If you want to motivate your customers to spend more, enticing product bundles and tiered discounts can help with that. Create exciting bundle deals using Pumper Bundles Quantity Breaks to boost your average order value and incentivize larger purchases.

Key features

• Product bundling: Create enticing bundle deals.
• Tiered discounts: Offer discounts based on purchase quantity.
• Analytics dashboard: Track sales and customer behavior.

Pros and cons

Pros:

• Boosts average order value.
• User-friendly interface.
• Seamless Shopify integration.

Cons:

• Customization options may be limited.

It's a free Shopify solution, and you candownload it here.

7. Upsell Koala: Volume Discounts

Implement volume and tiered discounts, bundles, and quantity breaks with Upsell Koala. 

This Shopify app also allows you to offer one-click post-purchase upsells to capitalize on purchase momentum and encourage further spending.

Key features:

• Volume and tiered discounts: Encourage larger purchases with structured pricing.
• Post-purchase upsells: Offer additional products after the initial purchase.
• Customizable offers: Tailor discounts and upsells to fit your brand.

Pros and cons

Pros:

• Increases average order value.
• Easy to set up and use.
• Effective upselling tools.

Cons:

• Some features may require a paid plan.

The Shopify app is totally free and you candownload it here.

8. Booster: Page Speed Optimizer

Speed matters! In today's digital world, impatient visitors won't wait around for a slow-loading store. If your website is slow, customers can get frustrated and abandon their cart. Not to mention that it can have a significant negative impact on your search engine optimization efforts.

Booster tackles this problem by optimizing your store's page speed, especially for mobile devices. Faster loading times mean happier visitors, a smoother shopping experience, and potentially more conversions for your ecommerce store. 

Key features:

• Automatic page preloading: Enhances site speed by preloading pages.
• Image optimization: Reduces image load times for faster browsing.
• Simple installation: No coding required for setup.

Pros and cons

Pros:

• Improves user experience with faster load times.
• Free to use.
• Responsive customer support.

Cons:

• Limited advanced optimization features.

This Shopify app is also completely free, and you candownload it here.

9. GemPages Landing Page Builder

High-converting landing pages are a key part of any good funnel. With GemPages, you can design great landing pages to convert even more customers. 

Choose from a library of 80+ pre-made templates and customize them to match your brand aesthetic.

Key features

• Drag-and-drop editor: Design pages without coding skills.
• Template library: Access over 80 pre-made templates.
• App integrations: Seamlessly integrate with other Shopify apps.

Pros and cons

Pros

• Easy-to-use drag-and-drop editor
• Large template library
• Seamless app integrations

Cons

• Some advanced features require a paid plan,
• Limited customization in the free version

GemPages has afree plan available.

10. Rapid AI Search Bar & Filter

Struggling with customers who use vague search terms? No problem! Rapid AI Search Bar & Filter uses artificial intelligence to understand what your visitors are really looking for.

Plus, it offers product and collection filters for a super-powered search experience that keeps customers happy and conversions flowing.

Key features

• AI-powered search: Understands vague search terms to deliver better results.
• Advanced filtering: Offers collection and product filters for improved navigation.
• Autocomplete suggestions: Enhances search speed and accuracy.

Pros and cons

Pros:

• Improves search relevance and product discoverability
• AI-driven, so it improves over time
• Helps reduce bounce rates

Cons:

• Limited customization in the free version

There is afree plan available.

11. ReConvert Post Purchase Upsell

Turning first-time buyers into repeat customers isn’t so easy, right?

With ReConvert Upsell, you can offer one-click upsells, post-purchase upsells, and even discounted upsells directly on your checkout and thank you pages.

Key features

• One-click post-purchase upsells: Encourage customers to buy more immediately after purchase.
• Checkout page upsells: Increase average order value with strategic offers.
• Thank-you page optimization: Convert a basic thank-you page into a sales opportunity.

Pros and cons

Pros:

• Helps increase revenue from existing customers
• Works automatically once set up
• Easy to use with a simple interface

Cons:

• Advanced upsell rules may require a paid plan

This app also has afree plan available.

12. Fera Product Reviews App

Building customer trust is essential for any Shopify store.

With Fera Product Reviews App, you can showcase and import reviews from various platforms like Amazon, Etsy, AliExpress, and Google. Positive reviews build trust and credibility, ultimately leading to more sales for you.

Key features

• Multi-platform review import: Import reviews from Amazon, Etsy, Google, and AliExpress.
• Customizable review display: Tailor reviews to match your store’s design.
• Photo and video reviews: Allow customers to add real-life media for credibility.

Pros and cons

Pros:

• Builds customer trust and increases conversion rates.
• Fully customizable review layouts.
• Automatic review request emails available.

Cons:

• Some premium features, such as video reviews, require a paid plan.

Take a look at theirfree plan here.

13. Dropshipman: Easy Dropshipping

Do you have a dropshipping business and want to simplify it? Dropshipman can be your ally! 

This Shopify app streamlines the entire process, allowing you to source products, fulfill orders, and even automate tasks.

Key features

• Automated order fulfillment: Syncs with suppliers to streamline order processing.
• Product sourcing tools: Helps find high-quality dropshipping suppliers.
• Bulk order processing: Saves time by handling multiple orders at once.

Pros and cons

Pros:

• Simplifies dropshipping management.
• Reduces manual work for order fulfillment.
• Integrates well with Shopify stores.

Cons:

• Limited to certain suppliers and marketplaces.

Convinced? Check out theirfree plan!

14. PostShip Order Tracking

Proactive order tracking notifications are a game-changer! 

PostShip eliminates the need for customers to inquire about their order status, freeing up your time and providing a more positive post-purchase experience. 

Key features

• Automated order tracking: Sends real-time notifications to customers.
• Branded tracking page: Keeps customers engaged with a custom tracking portal.
• Multi-carrier integration: Works with major shipping providers worldwide.

Pros and cons

Pros:

• Reduces customer inquiries about order status.
• Enhances the post-purchase experience.
• Easy to set up and use.

Cons:

• Limited tracking customization options in the free versio

Take a look at thisfree app on the Shopify app marketplace.

15. Smile: Loyalty & Rewards

In a super competitive landscape like ecommerce, customer loyalty is a key to success. 

A customer loyalty program encourages customers to make repeat purchases, and Smile can help you set one up. You’ll be able to offer various program options like referrals, reward points, and even VIP tiers to keep your customers coming back for more. 

And happy, rewarded customers are more likely to spread the word about your store! 

Key features:

• Points-based reward system: Customers earn points for purchases and interactions.
• VIP tiers: Encourage more spending with exclusive benefits.
• Referral program: Reward customers for referring new buyers.

Pros and cons

Pros:

• Helps build customer loyalty and repeat purchases.
• Encourages engagement and brand advocacy.
• Seamless integration with Shopify.

Cons:

• Advanced customization and tier structures require a paid plan.

Smile has a free plan available,take a look here.

16. PushOwl: Web Push & Email

Don't lose touch with your customers! 

PushOwl lets you send personalized push notifications and emails directly to their devices. This powerful app keeps your brand top-of-mind and drives traffic with targeted messages based on customer behavior and interests.

Key features:

• Web push notifications: Send instant messages to users’ browsers.
• Automated cart recovery: Remind customers about abandoned carts.
• Custom segmentation: Target specific customer groups with personalized offers.

Pros and cons

Pros:

• Increases engagement and conversion rates.
• Does not require customers to provide email addresses.
• Good for retargeting and customer retention.

Cons:

• Limited personalization options in the free version.

Send push notifications and drive traffic with PushOwl’s free plan.

17. Omega Facebook Messenger Chat

Wanna level up your customer support? 

Omega Facebook Messenger Chat adds a live chat widget to your store, allowing customers to connect with you directly on Facebook Messenger. This convenient option streamlines communication and can even lead to increased sales by keeping conversations persistent across your Shopify stores.

Key features

• Live chat widget: Allows direct customer support via Facebook Messenger.
• Persistent chat history: Keeps conversations accessible across devices.
• Seamless Facebook integration: Directly connects with your Facebook Business Page.

Pros and cons

Pros:

• Enhances customer support with instant responses.
• Keeps chat history for better engagement.
• Free and easy to use.

Cons:

• Requires customers to use Facebook Messenger, which may not be preferred by all.

Download thefree Shopify app now.

18. Klaviyo: Email Marketing & SMS

The power of personalization is well-known among ecommerce marketers. Klaviyo helps you send highly targeted emails and texts that resonate with your customers. 

This Shopify app includes automated emails for abandoned carts, back-in-stock alerts, and more, keeping your customers engaged and driving sales.

Key features

• Automated email sequences: Set up abandoned cart, welcome, and promotional emails.
• SMS marketing: Reach customers directly with targeted text messages.
• Customer segmentation: Personalize marketing messages based on user data.

Pros and cons

Pros:

• Powerful automation for email and SMS marketing.
• Helps increase repeat sales and customer retention.
• Easy integration with Shopify.

Cons:

• Free plan has a limited number of email and SMS sends per month.

Check outKlaviyo's free plan now.

19. Printful: Print on Demand

Want to turn your ideas into products? Print on demand services are highly popular, and Printful can help you to create custom merchandise with ease.

Printful is a print on demand service that’s not just easy to use, but also allows you to create and upload your own designs.

Key features

• No inventory required: Sell custom products without upfront stock investment.
• Design customization: Easily create and upload designs for apparel, accessories, and more.
• Global fulfillment network: Products are shipped from locations closest to the customer.

Pros and cons

Pros:

• No need to manage inventory or handle shipping.
• Wide range of customizable products.
• Seamless integration with Shopify.

Cons:

• Pricing can be higher compared to bulk suppliers.

There’s a free plan available,download the app now.

20. Doc 404: Broken links repair

Say goodbye to frustrated customers! Doc 404 keeps your Shopify store running smoothly by tracking and fixing broken links in real-time. 

Receive instant alerts and easily repair any errors, ensuring a seamless browsing experience for your visitors.

Key features

• Automatic broken link detection: Identifies and alerts you to 404 errors.
• Auto-redirection: Redirects users to relevant pages to avoid dead ends.
• Instant alerts: Notifies you of issues in real-time.

Pros and cons

Pros:

• Prevents customers from landing on error pages.
• Helps improve SEO by maintaining proper website structure.
• Easy to use and set up.

Cons:

• Some advanced redirection features require a paid plan.

Fix yourbroken links now with this free app!

FAQ

Wrapping up

Forget breaking the bank! Optimizing your Shopify store is within reach for everyone. From streamlining checkout to personalizing product recommendations, you’ve just found the tools you need to skyrocket your sales.

Remember, every successful entrepreneur starts somewhere. Now it's your turn to put these tools to work, watch your sales climb, and build a thriving online empire—start today!