How Gelpro Australia Boosted Desktop Conversions by 27%

Meet Gelpro

Gelpro Australia, a family-owned business founded in 2001 by two brothers-in-law, was born from a shared journey of overcoming personal health challenges. 

Determined to create products that could truly make a difference, they dedicated themselves to developing the highest quality collagen and whole-food supplements. 

After five years of research and development, they introduced Microactive Collagen Peptides—the first and only Collagen Hydrolysate made exclusively from Australian and New Zealand-sourced hides. 

Using a Shopify store and Klaviyo for email marketing, Gelpro combines innovation with a commitment to health and wellness.

The challenge

Gelpro had been using Klaviyo popups to build their email list, and while they got the job done, the team felt there was room to improve their conversion rates. 

Too many visitors were leaving without making a purchase, and their bounce and cart abandonment rates were still higher than they wanted. 

They knew they could do better, so they started exploring options—and that’s when they came across OptiMonk, an all-in-one solution that could help them deliver better results.

The solution

Let’s take a closer look at the solution to how Gelpro tackled these challenges.  

1. Smart Recommender

To enhance the customer experience and encourage further exploration, the Gelpro team implemented a Smart Recommender popup campaign.

This feature uses AI to provide personalized product recommendations based on the items customers are currently viewing. 

To ensure the recommendations complemented rather than interrupted the shopping experience, they were designed to appear only after 15 seconds of browsing.

Additionally, the team ensured a seamless and consistent experience across all devices by making the feature fully mobile-responsive.

These personalized recommendations proved highly effective, resulting in a 27% increase in ecommerce conversion rates (purchases). 

2. Browsing Reminder

Every ecommerce store owner knows the struggle: converting those returning customers effectively. 

Gelpro tackles this challenge head-on with a clever Browsing Reminder. 

How did it work? 

They crafted personalized browsing reminders that highlighted products customers had viewed during their last visit. 

With sleek, mobile-friendly designs and perfectly timed popups appearing just seconds after re-entry, they made a strong impression.

The results? A 4% boost in ecommerce conversion rates spoke volumes about the strategy’s effectiveness.

3. Cart Reminder

Cart abandonment was a significant concern for Gelpro, so they decided to address this issue.

They implemented exit-intent popups highlighting the products visitors had added to their carts, reminding them of their selections. 

The popups featured clean and simple designs, ensuring the message was both clear and compelling.

The best part? Their ecommerce conversion rate grew by 6%. Convincing, right? 

The results

Using OptiMonk turned out to be a game-changer for Gelpro. 

They saw a solid boost in conversion rates across both desktop and mobile, thanks to smartly optimized strategies. 

Here’s a quick recap of the outcomes:

• A 4% uplift in mobile purchases by enhancing user experiences.
• The Smart Recommender popup campaign drove an impressive 27% increase in purchases.
• The Browsing Reminder contributed an additional 4% boost in conversions.
• Lastly, the Cart Reminder campaign achieved a 6% growth in purchases.

OptiMonk’s targeted interventions helped cut down bounce rates and cart abandonment. 

On top of that, AI-powered tools deliver super personalized shopping journeys, making customers feel right at home.

Wanna see some similar results? Sign up today to see how OptiMonk can transform your business, too!