Fullscreen popups for health & wellness

Not when they are well timed. On mobile a fullscreen with one field often outperforms a small box, because there is nothing else competing for the tap.

Google penalizes intrusive interstitials that cover the content when someone arrives from search on mobile. Show fullscreen popups after engagement or on exit, not on landing.

To match goals with products, for example sleep, energy or recovery. Avoid medical claims in the questions and in the results.

January’s resolution season and the weeks before summer. Grow the list before both.