Centered upsell popups
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Centered upsell popups: common questions
For one offer that deserves a moment of attention, such as a welcome discount or a signup. It is the most familiar format, so visitors know how to use and close it.
Big enough for one image, one headline and one field; on mobile it usually becomes a bottom sheet or a full screen.
Right after an add-to-cart, or in the cart when the order is close to a free-shipping threshold. Earlier than that, the shopper has nothing to add to.
One to three, chosen for the cart: a matching item, a refill, or a bundle. A full catalog inside a popup is a second store page, not an upsell.