Easter popups for beauty & cosmetics

Two to three weeks before Easter Sunday. The date moves every year, so set the campaign’s schedule for this year’s date.

Spring collections, family gift baskets and a hidden-prize game that echoes the egg hunt.

Shoppers want a routine for their skin or hair type, and a short quiz gives it, along with the email and the answers to personalize follow-ups.

Free samples, a mini with the first order or a routine guide. They introduce more of the range than a percentage off.