Spin-to-win popups for pets

Three to six prizes you are happy to give, with the cheapest one (often free shipping) as the most likely win. Avoid “no prize” slices: a visitor who gives an email and wins nothing rarely buys.

They can if the styling looks like a casino. A wheel in the brand’s own colors and type, with modest prizes, reads as playful rather than cheap.

The pet’s type, age and size. A short pet-profile quiz makes every recommendation and email relevant.

Food and litter are repeat purchases, so a subscribe-and-save popup after the first order fits naturally.