List building popups for travel

Offer access instead of money: early access to drops, a VIP list, restock alerts, a guide or a giveaway entry. Say clearly what joining gets them.

Ask for one per step. Take the email first and the phone number on a second step, so visitors who only want email still finish.

Deal alerts and destination inspiration. Travel is planned over weeks, so the email is worth more than an instant discount.

In planning seasons, such as January for summer trips and late summer for winter breaks, and on exit from booking pages.