Autumn welcome discount popups

New-season arrivals and seasonal products first; the discount can be small or absent. Autumn is a good moment to grow the list before Black Friday.

From late October, yes: an early-access signup for Black Friday turns autumn traffic into a list you can mail in November.

Most stores start at 10% off the first order or free shipping. Test a second variant before going higher: a bigger number rarely doubles signups, but it always costs margin on every first order.

After the visitor has seen enough to care: a few seconds in, after scrolling, or on exit intent. Showing it the instant someone lands from search on mobile is what search engines treat as an intrusive interstitial.