Back to school list building popups

Three to four weeks before school starts in your main market, which in the US often means late July. Run reminders until the first week of term.

Bundles and spend thresholds (“free shipping over $50”) fit the season’s basket-building better than flat discounts on single items.

Offer access instead of money: early access to drops, a VIP list, restock alerts, a guide or a giveaway entry. Say clearly what joining gets them.

Ask for one per step. Take the email first and the phone number on a second step, so visitors who only want email still finish.