Summer welcome discount popups

A summer sale or a seasonal bundle gives a reason to buy, and a signup for end-of-season deals keeps visitors who aren’t ready.

Warm-weather and vacation products first, then clearance as the season ends in August.

Most stores start at 10% off the first order or free shipping. Test a second variant before going higher: a bigger number rarely doubles signups, but it always costs margin on every first order.

After the visitor has seen enough to care: a few seconds in, after scrolling, or on exit intent. Showing it the instant someone lands from search on mobile is what search engines treat as an intrusive interstitial.