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INTERMEDIATE TACTIC

Promote a free shipping threshold based on cart value

Increase average order value on Shopify with a dynamic free shipping bar

Group 1008 - <cite><span class="i">intermediate</span><p><b>+5%</b>average order value</p></cite>Promote a free shipping threshold based on cart value<div><p><b>Industry</b>Ecommerce</p><p><b>Type</b>Overlay</p></div>
Expected results
+5%

average order value

Industry

Ecommerce

Message type

Popup

Tags

Smart Tags

When to use it?

How many times have you added an extra product to your cart just to get free shipping? 9 out of 10 consumers say free shipping is the topmost incentive to shop more online.

Promoting how much extra your visitors need to spend to get free shipping can quickly boost your average order value and your overall revenue.

This tactic is perfect for ecommerce stores that offer free or discounted shipping above certain thresholds. With a few simple steps, you can communicate these offers efficiently by displaying the exact additional value the user needs to spend in order to qualify.

All you need to do is create a sticky bar and use Smart Tags to create a message that dynamically updates for each user.

How to set it up?

1. Step: Choose a sticky bar and fine-tune it to your style.

You can find all of our sticky bars, here.

obvi 1024x508 - <cite><span class="i">intermediate</span><p><b>+5%</b>average order value</p></cite>Promote a free shipping threshold based on cart value<div><p><b>Industry</b>Ecommerce</p><p><b>Type</b>Overlay</p></div>

2. Step: Insert Smart Tag into your message

Insert the “Cart value countdown” Smart Tag into your campaign. If you have free shipping above $100, just put 100 as a default value.

Untitled 4 2 1024x509 - <cite><span class="i">intermediate</span><p><b>+5%</b>average order value</p></cite>Promote a free shipping threshold based on cart value<div><p><b>Industry</b>Ecommerce</p><p><b>Type</b>Overlay</p></div>

3. Step: Create a 2nd page on your sticky bar

Duplicate your main page and add a text that should be shown when your visitor reached the free shipping limit. This page will show up automatically when the visitor has reached the limit for your incentive, so no further configuration is needed to make this page show up.

Untitled 5 2 1024x511 - <cite><span class="i">intermediate</span><p><b>+5%</b>average order value</p></cite>Promote a free shipping threshold based on cart value<div><p><b>Industry</b>Ecommerce</p><p><b>Type</b>Overlay</p></div>

4. Step: Create more pages for more thresholds

If you have multiple levels for your shipping rates, you can create as many pages as you want, and the system will automatically choose the best page to show. Say you have a $10 shipping fee below $50, a $5 between $50 and $100, and free shipping above $100, all you need to do is create 3 pages, one for each range. This is how the “below $50 and $100” page would look like:

Untitled 6 1 1024x509 - <cite><span class="i">intermediate</span><p><b>+5%</b>average order value</p></cite>Promote a free shipping threshold based on cart value<div><p><b>Industry</b>Ecommerce</p><p><b>Type</b>Overlay</p></div>
tl kata - <cite><span class="i">intermediate</span><p><b>+5%</b>average order value</p></cite>Promote a free shipping threshold based on cart value<div><p><b>Industry</b>Ecommerce</p><p><b>Type</b>Overlay</p></div>

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