Expected results
Difficulty
Easy
Industry
Ecommerce, Any, Media, Saas, Service
Goals
ListBuilding
When to use it?
Want to make your visitors’ experience more exciting? Scratch cards offer a fun way for users to engage, making them feel like they're part of a game, which can improve your chances of conversion.
These cards grab your audience’s attention, helping you encourage engagement and collect email addresses. You can present your offers as virtual coins. When users scratch the card, they reveal the specific promotion.
By implementing this strategy, visitors leave with a memorable experience, and the chance to win enhances the overall effectiveness of your conversion efforts.
How to set it up?
Step 1: Choose a campaign
Choose either template below and fine-tune it to your style.
Step 2: Set up your gamification
Set up your coupons for the presents you would like to give away.
Add a weighting factor and the relevant coupon codes to the cards. Learn more about setting up the scratch a card campaign here.
Step 3: Target and launch your campaign
Display your campaign to New Visitors only.
Step 4: Make sure your subscribers are synced into your email/SMS automation tool
Follow the integration wizard at the end of the campaign setup process to integrate the campaign with your email/SMS automation tool.
