What's New - June 2026

New analytics: Find revenue leaks faster without touching GA

From now on, you can see where your store is losing revenue without digging through complex GA4 reports or setting up a separate analytics tool.

Here’s how it works:

New OptiMonk Analytics collects your store performance data and turns it into clear, ecommerce-focused reports that show what's happening between the click and the checkout. You can see which traffic sources bring buyers, which landing pages convert best, and where revenue might be slipping away.

This means:

• Spot conversion drops before they become bigger problems
• See which traffic sources drive real revenue, not just visits
• Make better budget decisions based on orders and conversion rates

No extra setup. No new login. No analytics headache. Learn more →

Point & click set up for click-triggered popups: no more touching CSS

Previously, if you wanted to show a popup when someone clicked a specific area on your website, you had to use a CSS selector. This worked well for technical users, but it could be difficult if you didn’t know exactly which code to enter.

We’ve simplified the process with a new point-and-click setup.

Here’s how it works:

When setting up an "On click to a specific area" trigger, click the Select Element button. OptiMonk will redirect you to your website, where you simply click the element you want to use as the trigger — a button, link, image, menu item, or any other clickable area. Once selected, the popup will appear whenever visitors click that element.

This means:

• No need to manually enter CSS selectors
• Fewer errors caused by incorrect selector codes
• Faster setup for non-technical users
• More flexibility when triggering popups

No coding. No guessing. Just select the element, and your click-based popup trigger is ready. Learn more →

Google Product Feed integration for every platform

Product-based campaigns just became easier to launch, even if your store runs on a custom ecommerce platform.

Here’s how it works:

If your store has a Google Product Feed, OptiMonk can pull in your product data, including names, images, and other key details, and turn it into a usable catalog. You can use it to display whole-store best sellers in a recommendation popup or manually select specific products to promote.

This means:

• Import your catalog even if you use a custom ecommerce platform
• Use product data in recommendation popups and best seller displays

With Google Product Feed support, custom ecommerce stores can use product catalogs inside OptiMonk just like stores on supported ecommerce platforms. Learn more →

Unique coupon codes for your gamification popups

From now on, your Lucky Wheel campaigns can generate a unique coupon code for every winner, instead of giving the same fixed code to everyone who lands on the same slice.

Here's how it works:

OptiMonk now generates a unique code for each winner automatically, either from a pre-uploaded list or via Shopify's coupon generator.

This means:

• Every winner gets their own unique coupon code
• Unique codes work more reliably at checkout
• Upload your own code list or let Shopify generate them automatically
• No more one-size-fits-all discount codes for your gamification campaigns

Just connect your coupon source and you're ready to spin.

Dynamic coupon codes are rolling out to Lucky Wheel first, with Scratch Card and Pick A Present coming soon. Learn more →

Countdown timer update

From now on, countdown timers only show three time units at a time, so your popups stay clean and focused without any extra setup.

Here's how it works:

When your countdown is set to days, seconds stay hidden until the timer drops below 24 hours. At that point they appear automatically, so visitors always see the most relevant units.

This means:

• Cleaner countdown displays out of the box
• Visitors see only the time units that matter right now
• Works automatically across your existing countdown templates

Prefer to show seconds from the start? Just toggle the Show seconds switch. Learn more →

Autosave is now available in the editor

Your changes are saved automatically while you work, so you don't have to worry about losing progress if you accidentally close the window, refresh the page, get logged out, or switch between tabs.

Here’s how it works:

As you edit a campaign, OptiMonk continuously saves your latest changes in the background. If you leave the editor unexpectedly, OptiMonk will detect the unsaved version and prompt you to continue from where you left off when you return.

This means:

• Less risk of losing your work
• More protection when working across multiple tabs or sessions
• Fewer interruptions caused by accidental exits or logouts

No more starting over because of one wrong click. Check it out →