Hey everyone, welcome to the personalization part of my e-commerce CRO course.
So what is website personalization? Well, it's the process of delivering the best possible experience to every visitor on your website. Basically the right message to the right people at the right moment.
According to Neil Patel, personalization is the new conversion rate optimization, which is true that personalization is probably the most advanced way to improve conversion rates.
As you've seen in the popup section, visitors are diverse. Each of your visitors are different. And one of your visitors might be just in their problem aware stage, reading an article and trying to find a solution for their problem.
While the other visitor might be a returning visitor who already knows your product, they know which is the right solution for them, and they have already subscribed to your newsletter.
Of course, these two users will resonate to very different messages. The first one, the problem aware, will probably resonate better with a get a free guide and learn more about the topic type of message, while the product aware visitor will probably better respond to a nudge to finish the purchase.
This is what we call the customer message fit when your messages and the customers actually meet, and in the overlap, this is the customer message feed when the visitor will feel that this is exactly what I need.
But if your messages don't meet with the customer needs, then the customer will not respond to your messages.
So website personalization is basically about improving the relevancy of your messages. That's it.
Now personalization is very data intense. So basically you need data about the visitor to be able to personalize your messages based on something.
