What's going on everybody? I'm Kate and in this video, I'll be introducing you to a feature that's gonna be your golden ticket to website personalization: Embedded Content.
Personalization goes way beyond addressing subscribers by name in your emails or website messages. Shoppers expect the entire website and shopping experience to speak directly to them. Still, many marketers shy away from delivering personalized messages because they believe it's difficult to achieve.
Luckily, offering a unique experience to every single visitor who's browsing your website does not have to be complicated or involve coding. In fact, it can be done very simply by any marketer with the help of OptiMonk.
Let me show you how.
You can get started with one of our Embedded Content templates. You have endless options to customize them to match your brand and website so it will look like an organic part of it. You can drag & drop any element based on the goal of your campaign such as: text blocks, images, input fields such as first name or email, buttons, discount codes, survey elements.
There, we've got a handsome-looking embedded content campaign and it took me no time to create.
Now let's have a look at 3 ways you could use embedded content, just in case you need some inspiration on how to personalize the shopping experience of your visitors.
1. Instead of list-building popups, embed your list-building forms into your website and make it an integral part of it to make sure you're not disturbing visitors while browsing.
2. Embed surveys to learn more about your visitors and collect customer data. Learn about their product preferences or get feedback on their shopping experience.
3. Promote special offers, offer a discount code or recommend relevant products to turn cold leads into hot ones.
Now you may ask: how worried should you be about page speed and flickering?
The short answer is: not worried at all. Embedded content does not only load incredibly fast thanks to a complete rewrite of code, but it also does not flicker thanks to the advanced architecture, making it seem like as an organic part of your site.
What's more, you also do not have to compromise on website performance. Embedded content is optimized to maximize page speed.
Ready to create your own?
Start from any of our pre-built templates and you'll have your Embedded content campaign up and running in no time!
