Hello everyone, this is Kate and I'm excited to show you a feature that makes audience management simple for both beginners and advanced users with complex targeting rules.
Meet OptiMonk Segments!
OptiMonk has countless targeting options that empower you to dissect your website traffic into smaller visitor segments. If you're an online seller, these segments could be "Active visitors," "Returning visitors" and "Just Purchased visitors". But if you also build email or SMS lists, you might want to focus on "Non-subscribers" or "New home page visitors."
These segments can be defined by a specific set of targeting rules that – let's be honest – might be intimidating for less-experienced users.
But not anymore! The OptiMonk Segments feature makes targeting different segments incredibly simple, yet very powerful.
How? Here are 3 things you'll love about this feature:
#1 Choose from pre-defined segments
Every time you create a new campaign from a template, you can choose from pre-defined segments that are recommended specifically for your campaign goal. In other words, you don't have to take a deep dive into targeting rules if you don't want to, selecting the right segment has become incredibly straightforward.
#2 Save and re-use custom segments
You can now save any set of targeting rules as a Custom Segment and re-use it in your future campaigns. This comes very handy if it makes sense to divide your traffic into further segments such as New Visitors from the US / from Canada / from the EU etc. If you happen to use the same targeting settings in several campaigns, this feature will save you a ton of time.
#3 Load a set of targeting rules from any previous campaigns
What happens if you'd like to use the targeting rules of an old campaign without having saved it as a custom segment previously? There's no reason to worry. You can still save yourself some manual labor by loading the settings of any campaign you have created previously.
That's all you need to know to target your campaigns like a pro.
If you're just as excited about this new feature as I am, give it a try now.
Thanks for watching, and don't forget to like, share, and subscribe for more videos.
See you next time!
