Easter fullscreen popups

Two to three weeks before Easter Sunday. The date moves every year, so set the campaign’s schedule for this year’s date.

Spring collections, family gift baskets and a hidden-prize game that echoes the egg hunt.

Not when they are well timed. On mobile a fullscreen with one field often outperforms a small box, because there is nothing else competing for the tap.

Google penalizes intrusive interstitials that cover the content when someone arrives from search on mobile. Show fullscreen popups after engagement or on exit, not on landing.