Back to school popups for travel

Three to four weeks before school starts in your main market, which in the US often means late July. Run reminders until the first week of term.

Bundles and spend thresholds (“free shipping over $50”) fit the season’s basket-building better than flat discounts on single items.

Deal alerts and destination inspiration. Travel is planned over weeks, so the email is worth more than an instant discount.

In planning seasons, such as January for summer trips and late summer for winter breaks, and on exit from booking pages.