How Sassy Scents Boosted Conversions by 25% with a Popup

Meet Sassy Scents

Sassy Scents is a UK-based brand founded in 2019 by Keely Parsons. During her maternity leave, Keely (who has always been fascinated by the powerful connection between scents and memories) began crafting aromatic products at her kitchen table.

What started as a small project has blossomed into a thriving community.

Today, Sassy Scents is known for offering some of the best wax melts in the UK, alongside a variety of other hand-crafted, eco-friendly products made in the UK. The brand has successfully built an online presence through its Shopify store, leveraging Klaviyo for marketing automation.

The challenge

While Sassy Scents had already implemented solid marketing automation strategies with Klaviyo, they sought to improve their website conversion rates.

Their goal was to grow their email list more effectively and understand which factors (like the size of discounts) might influence visitor sign-ups. Although Klaviyo’s popups were performing adequately, Keely wanted to explore tools that might improve conversion rates and provide deeper customization options.

They were looking for a tool that could offer:

better features,
popup designs optimized for conversions,
various use cases,
a user-friendly editor requiring no coding, and
enhanced analytics to understand the results.

OptiMonk offered all these features, including conversion-focused popup designs that could be tailored to the brand without any coding.

As an added goal, they wanted to determine whether the size of the discount or other popup tweaks could more effectively encourage sign-ups.

The solution

OptiMonk’s multi-step popup was the ideal solution for Sassy Scents.

To start, they used a full-screen popup design. This ensured maximum visibility and engagement, effectively capturing visitors’ attention.

They implemented a multi-step strategy that encouraged visitors to engage more, leading to higher interaction rates:

In the first step, the popup featured a straightforward Yes/No question as part of its multi-step design.
In the second step, visitors were asked for their email address.
As a final step, they offered personalized product recommendations on the thank-you page, enhancing the customer experience and creating opportunities for cross-selling.

The popup was fully optimized for mobile devices, offering a visually appealing full-screen layout that functioned smoothly on both smartphones and tablets. This ensured a seamless user experience.

Let’s take a closer look at orders resulting from this popup:

To fine-tune their strategy, Sassy Scents conducted an A/B test to compare the effectiveness of a 10% discount offer versus a more generous 15%.

Here’s what they found:

10% discount variant:

Impressions: 5,717
Conversions: 1,659
Conversion rate: 29.02%

15% discount variant:

Impressions: 5,656
Conversions: 1,219
Conversion rate: 21.55%

The results

Now, let’s talk numbers. By implementing the Smart Discount Popup, Sassy Scents achieved an impressive average conversion rate of 25%.

The results of their A/B testing clearly showed that while a 10% discount converted more visitors, the overall number of orders generated by the higher discount was substantial, albeit with a lower conversion rate.

This insight helped Sassy Scents understand that a higher discount doesn’t always guarantee better sign-up rates, though it might still lead to more significant sales.

Conclusion

Sassy Scents’ experience highlights the importance of choosing the right tools to enhance conversion rates.

With the multi-step discount popup, the brand not only grew its email list but also gained valuable insights into customer behavior, helping them make more informed marketing decisions.

Would you like to set up similar campaigns? Get inspired by these popups from our Popup Library:

From the Popup LibraryMore welcome discount popups