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How ParfumeLab Increased Returning Visitor Sales by 19% with Targeted Reminders

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Recovering lost sales from returning visitors can be a game-changer for ecommerce businesses. Learn how beauty industry veteran ParfumeLab, achieved a 19% uplift in popup conversions & sales with a simple, 10-minute strategy.

Website: parfumelab.dk Industry: Beauty

Meet ParfumeLab

ParfumeLab is not just another perfume store. It’s a family-owned business with over 20 years of experience in the beauty industry. 

Their mission? To make high-quality perfumes accessible to everyone. Because let’s face it, everyone deserves to smell amazing without breaking the bank. 

The challenge

Like many ecommerce brands, ParfumeLab faced a common challenge: lots of new visitors left the site without making a purchase. But they noticed something interesting: many of these visitors eventually came back.

This isn’t unusual when people discover a new brand. They might want to explore their options, compare prices, or just need a little more time to decide. 

But ParfumeLab wanted to do something to ensure these returning visitors converted into loyal customers.

The solution

To tackle this issue, ParfumeLab started using a Browsing Reminder campaign. 

The main goal of this campaign was simple yet effective—to make the returning visitors’ experience as seamless as possible by helping them pick up right where they left off.

When a visitor returned to the site, they were greeted with a friendly “Welcome back” message. This message wasn’t just a generic greeting, it included a personalized reminder of the products they had previously viewed.

This gentle nudge appeared 10 seconds after they returned, popping up as a side message that didn’t interrupt their browsing. 

To add a layer of trust, ParfumeLab included social proof at the bottom of the message, showcasing what others loved about the products.

Browsing Reminder campaign

Let’s take a look at the settings ParfumeLab used in OptiMonk:

Settings in OptiMonk

The results

ParfumeLab’s Browsing Reminder campaign was a real success. An impressive 19.22% of returning visitors who saw the reminder ended up making a purchase.

This simple, personalized touch helped ParfumeLab convert hesitant browsers into satisfied customers, proving that a small nudge can make a big difference in ecommerce success.

Would you like to set up similar campaigns? Try one of these pre-made templates:

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Written by
Picture of Barbara Bartucz

Barbara Bartucz

Barbara is a Content Marketer at OptiMonk. She takes pride in creating different forms of content, whether it’s an article, a video, or an e-book.
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