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A step-by-step course for Shopify merchants

Explode sales with a proven & scalable strategy combining email and SMS
by #1 Klaviyo expert

Transform your store into a profit making machine.

Trusted by

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An email & SMS marketing machine that has been responsible for over $50,000,000 in sales in the past 12 months

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$2.5 million extra revenue for The Oodie

The Oodie’s bottom line spiked by $2.5 million after adopting the Trojan Horse method’s behavioral-based email & SMS automations that allowed them to boost their profit margins.


Extra $60,000 in 2 months

“I’m going to refer you to pretty much
everyone… You generated around $60,000 in 2 months.”

Murray Edwards, Advanced Teeth Whitening


30%+ increase in sales

“We started working with Jason 90 days ago. I can’t express what a massive difference that makes in an ecom business.”

Matt Orlic, Inspire Brand Groups


60%+ increase in ROI

“We hired Jason to help us with our SMS & email program. Literally overnight we increased our return on email from 15% to 25%”

Alex Urban, Lions Not Sheep

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How brands are going to win with SMS in 2022 & beyond

The “Trojan Horse”

Learn the theory behind the Trojan Horse. Understand all the principles needed to create an SMS marketing profit-generating machine for your Shopify store.

Step-by-Step Funnel Walk Through

Upon purchase, you will get immediate access to the program which begins by showing you a step-by-step guide with the sole goal of getting it operational in as short of time as possible.

Jason’s “Perfect Popup Formula”

You’ll learn how create a stunning, on-brand & world-class popup with this exclusive perfect popup formula. This is EXACTLY what Jason does to make high converting popups that capture visitors & turn them into eager-to-buy customers.

Money Making Email & SMS Automations

You will get everything you need to build a successful SMS marketing system, pick the right sequences and get buying customers to those products. You will be shown how to turn this into an E-Com empire from the masters of the Shopify world.

Course overview
Meet your instructor

Learn from the #1 Klaviyo Expert


Klaviyo’s platinum partner agency for clients
acquired & revenue generated


He never lost his clients money. All his clients
increased their revenue within the first 3 months.

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Jason K

80 Million Dollar Marketer

Jason K Williamson (founder of E2 Agency) is responsible for helping eCommerce brands all over the world generate more than 30% extra revenue added to their store consistently every single month.

Jason’s empathy and genuineness helps him connect with brand owners on a deeper level, making their brand feel like his own & attaching his level of love and attention to help generate ridiculous results.

Jason has been in the industry for more than 8 years and has been known around the globe, speaking at events, coaching students, agencies & teaching at masterminds.

If you want to learn from the best, he is the best.

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“The team at E2 are experts on Klaviyo and I would highly recommend them to any eCommerce store looking to grow fast, make a lot of money, and work with good people.”

Pete James
Senior Account Executive

limited time offer

It's your time to make more sales



  • Complete training program
  • 2 hours of video
  • Scripts & templates
  • 100% money-back guarantee
Sign up



Includes Sign up
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Secure and protected checkout

What’s included in the Pro plan

Save your time by hiring our experts

Custom setup of first Trojan Horse campaign

(PRO only)

Save weeks of testing and get to maximum results quickly by letting our experts do the campaign settings for you.

1-on-1 consultation and campaign review by Jason

(PRO only)

Get actionable advice and examples that help you maximize the conversion rates of your messages.

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“Looking over today’s numbers and have to give a huge shout out to Jason for bringing in 40% of today’s revenue through their efforts. You gentleman are next level and no agency is crushing it like this.”

Joshua Tatum
Canvas Cultures

30d moneyback guarantee - Trojan horse course

100% Money Back Guarantee

Our 30-Day Guarantee gives you a full month to try out the course, risk-free. Of course, you must be an action taker – the program isn’t magic. But if you do this program, take the action and DO NOT get the value you were looking then we will give you a full immediate refund AND let you keep the course materials. We stand behind this program 110% and the results back this up.

You’ll also receive instant access to these awesome bonuses

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Swipe Files for Welcome Series

5 powerful and profitable emails designed to create desire, trust & urgency to help you make more slaes.

US $197 FREE
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SMS Copywriting Crash Course

You'll get access to a 101 crash course on Copywriting for SMS Marketing, once you build your list you'll also know how to sell more!

US $297 FREE
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Pre-Built Trojan Horse Templates

You’ll get access to 10+ completely unique popup templates fine-tuned by Jason himself, which will be available only for a limited time.


Total bonus worth US$591

Frequently Asked Questions

You get immediate access to the training from the #1 Klaviyo expert; complete with instructional videos, copy+paste templates, and clear action steps to grow your store.

Yes, this will work in 99.99% of businesses. Jason has literally growth hacked businesses in every category: DTC & B2B brands, fashion & apparel, supplements, and over a hundred businesses. He’s applied this growth hacking framework to all of them.

Instantly. As soon as you invest in The Trojan Horse Method we’ll email you your access link to the course so you can get creating profitable campaigns faster, smarter, and better right away!

The course is roughly 2 hours long. So however fast or slow you want to take it is totally up to you!

You don’t need to be. Running winning Klaviyo/OptiMonk campaigns is really more about knowing the psychology and math behind your campaigns.

And with the step-by-step instructions and the templates given to you inside this course, there’s nothing “technical” you’ll need other than to follow the proven formula.

We’re so confident you’ll love the way this program helps you generate more revenue (even if you’ve got limited time), with real action plans and step-by-step detail, that we offer a 30-day money-back guarantee. We’ll promptly refund every cent if you complete the course within 30 days of purchase, complete the action items and you still don’t see any results. For full details of our refund policy, please read the Terms & Conditions page.

After checking a lot of tools we’ve found the best combination that works in perfect harmony, allowing for a seamless customer experience & an incredible return on investment for you.

Basically, this course is mainly about tips & tactics, templates & use-cases, so you do not HAVE to move over to our tools.

However, if you want incredible results guaranteed it’ll be based on moving to the software we use and know work.

Although, in case you need the PRO version with the setup, we can only do that for Klaviyo users.

Just shoot our support team at (support@optimonk.com) & we’ll get back to you asap. Please note that our support team generally replies within the first 24-48 hours.

limited time offer

It's your time to make more sales



  • Complete training program
  • 2 hours of video
  • Scripts & templates
  • 100% money-back guarantee
Sign up



  • Complete training program
  • 2 hours of video
  • Scripts & templates
  • 100% money-back guarantee
  • Custom setup of first Trojan Horse campaign
  • 1-on-1 consultation and campaign review by Jason
Sign up
trojan payment - Trojan horse course

Secure and protected checkout