Hey, it's Csaba, and welcome back! In this lesson, we're going to talk about crafting a high-converting message.
Let's assume you've found the right message for the right audience – that's already half the battle! But there are many small details that can mean the difference between an average and an awesome conversion rate.
Again the specifics vary between industries and specific brands, but there are a few important rules of thumb to remember:
Rule no. 1 is that **less is more.** Your customers shouldn't have to struggle to grasp your message right away, rather, they should immediately understand the value of your offer. When it comes to writing a copy for your website, simplicity is king.
Rule no. 2. is to **be human.** It's always worth remembering that your visitors are humans, and humans are emotional. And to engage with them, the best thing you can do is to get over your fear of the "F-word" – which is "feel" ;).
Rule no. 3. is to **use a clear design** that puts focus on your main value proposition. Never use images without a clear reason that goes beyond just making your messages "look better". Use images to support the message itself rather than to just grab attention.
Rule no. 4 is to **be consistent** with your design. While it might be easy to pick a popup template that somewhat resembles your website's design, having it match exactly in terms of fonts, colors, and overall style will make both the results and the customer experience much better.
Once you've cut down your copy to just include the essential parts, and made sure that all your copy and images are consistent with your website and also with each other, you have a powerful message in your hands.
That's the end of module three. In the last module, we'll talk about evaluating the effectiveness of your personalization efforts, revenue attribution, and A/B testing. I'll see you there!
