Hey, it's Csaba, and welcome to the third module. Over the next few lessons, we'll go over how to create and set up winning personalized messages. In this first lesson, we'll look at all the different message formats you can choose from. Let's get right into it!
You can deliver personalized messages on your website in many ways. Each message format has its own advantages and disadvantages.
At a high level, we can rank the different message formats based on how assertively they capture the visitor's attention. Overlays usually rank higher on this scale than embedded messages, which means that they are a more effective way to get people's attention and thus they have higher conversion rates.
So why shouldn't you use overlays to deliver all your messages? You guessed it: because they're also more intrusive, and overdoing them will result in a frustrating user experience.
Finding the right balance between embedded messages and overlays is key.
You should choose overlays for your most important messages and use personalized embedded messages for the rest. If you use only embedded messages, you'll leave a lot of money on the table, but using only overlays will quickly become annoying for your visitors.
So let's quickly review these message types from least assertive to most assertive: embedded content below the fold, embedded content above the fold, teasers, sticky bars, sidemessages, popups, and finally fullscreens.
Now that we've covered all the potential message types, let's see how we can get the most out of them!
