20 Popup Examples That Maximize Conversions

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20-popup-examples-for-sales-promotion

The main goal of your eCommerce site is to promote your products. But, as a site owner, it’s not always clear which sales promotions are the most effective, or why.

You can read a lot of articles about how to maximize your revenue and still not be sure what works. Quite often it feels like a guessing game.

To stay a step ahead of your competition, you need to increase your sales and the average order value (AOV) of your customers. You need to maximize your conversions and popups provide an incredible opportunity to do just that.

The trouble is, many site owners are worried about using popups for sales promotion. It’s not surprising considering there are a lot of awful popups out there, especially entry popups that show up right when you land on a site. Everyone hates those. The popups I’m talking about are well-timed popups using a technology called onsite retargeting.

Let me show you some statistics:

According to eCommerce data, the best popups can have more than a 50% conversion rate, but the average is only 3.09%. Much of this depends on how well you craft your popup campaigns.

Onsite retargeting is helpful because it ensures that your popups show up at just the right time. For instance, when you have a lot of visitors and not a lot of customers, you can create an exit-intent popup – one that displays when someone tries to leave your site – and add those visitors your email list.

Another popular use for onsite retargeting is cart abandonment. You can display a popup with a special discount or free shipping offer to your visitors so they will complete the checkout process. In fact, with a well-crafted popup campaign, you can recover up to 15 percent of your lost customers!

Before you get started building your campaigns, it helps to know which popups are the best for sales promotion and how to maximize your conversions.

What kind of popups should I use?

In this article, we’ll look at 20 real popup examples for sales promotion. All of these examples have their own advantages and disadvantages. By reviewing each example, you can learn what works and what doesn’t. Be sure to read the notes following each popup, with tips on how to improve your campaigns and maximize the conversions on your site.

1. Jonquil.com.au

20 Popup Examples for Sales Promotion - Jonquil

What this popup does well:

  • Tasteful interstitial which matches the design of the site
  • Builds the subscriber list and encourages visitors to turn into customers
  • Good use of coupon codes
  • Unique button text

What could be optimized or A/B tested:

  • There are a lot of fonts in this interstitial, you could A/B test the title with the font in the button
  • You could also A/B test the form field with just 1 field (e-mail address)

2. Swisswatchexpo.com

20 Popup Examples for Sales Promotion - Swisswatchexpo

What this popup does well:

  • The countdown will increase the customer’s sense of urgency which is one of the best ways to promote a sale
  • The expiration for the offer is in a highlighted font
  • Very clear unique selling proposition
  • Custom content in the “No thanks” part

What could be optimized or A/B tested:

  • You could test the value and type of discount ($100 + Free Shipping, just $100 or just Free Shipping)
  • Consider alternatives to the USP

3. Prospectorknives.com

20 Popup Examples for Sales Promotion - Prospectorknives

What this popup does well:

  • Builds your e-mail list and encourages future orders with a discount at the same time
  • Selling proposition is in clear focus
  • Good use of coupon codes, everybody loves coupons 😊

What could be optimized or A/B tested:

  • Extend the sign up form with a name field to allow for personalization
  • Consider how intense the image is, do not overwhelm your visitors

4. Prospectorknives.com

20 Popup Examples for Sales Promotion - Prospectorknives

What this popup does well:

  • Countdown timer is a good way to increase the sense of urgency
  • Multiple offer without any danger of overwhelming and offer combining (Free Shipping + Discount)
  • The content helps to decrease the number of the abandoning carts

What could be optimized or A/B tested:

  • The offer needs an A/B test, to calculate the optimal value
  • Countdown timer details should be in highlight
  • The button should be more vivid

5. Easyologypets.com

20 Popup Examples for Sales Promotion - Easyologypets

What this popup does well:

  • Unique offer spinner which is suitable for the design and season
  • Provides multiple promotions for everyone’s needs, and prevents the customer from combining them
  • Has a sense of fun – everybody likes to play 😊

What could be optimized or A/B tested:

  • A/B test the color of the button in the center
  • Less content above the bottom may work better

6. Zooji.com

20 Popup Examples for Sales Promotion - Zooji

What this popup does well:

  • Unique design
  • The picture grabs and drives attention towards the offer
  • Unique content which fits the design

What could be optimized or A/B tested:

  • The button color could have more contrast
  • It could work well as an interstitial
  • With a countdown timer it would be perfect for reducing cart abandonment

7. Soggydoggydoormat.com

20 Popup Examples for Sales Promotion - Soggydoggy

What this popup does well:

  • Drives traffic to the best offers on the site
  • The limited time offer helps increase the sense of urgency
  • Not too much text and a clear offer

What could be optimized or A/B tested:

  • The button color needs an A/B test
  • The text should contain some brief mention of what the offers are

8. Pe-nation.com

20 Popup Examples for Sales Promotion - Pe Nation

What this popup does well:

  • Obvious title for joining a VIP club
  • The picture on the right is relevant and motivating
  • Nice, unique design and layout

What could be optimized or A/B tested:

  • The yellow divider in the form is a little shocking to the eye
  • Less fields in the popup could work better
  • The button needs a unique text

9. Photopaperdirect.com

20 Popup Examples for Sales Promotion - Photopaperdirect_may

What this popup does well:

  • Intelligent product recommendations are an excellent personalization technique
  • Offers 3 relevant products to the customer
  • Good text content in the headline

What could be optimized or A/B tested:

  • The headline’s color should contrast more to standout from the background
  • A/B test the value of the discount

10. Charmstotreasure.com

20 Popup Examples for Sales Promotion - Charmstotreasure

What this popup does well:

  • Two-step popup: the form will appear for the most engaged users who have already clicked on “Yes”
  • Good use of a question in the title, nobody would say “no” to this offer
  • Perfect color choices to highlight the main points and drive attention
  • Unique “No thanks” button
  • The little arrow provides style and also drives attention to the desired action

What could be optimized or A/B tested:

  • Make it a multi-step popup: a nanobar can appear after someone clicks “Yes”, reminding them of their offer
  • “10% OFF” could be bold as the “Yes” text

Onsite Retargeting Guide

11. Mykinin.com

20 Popup Examples for Sales Promotion - Kinin

What this popup does well:

  • Cozy background and style – good font and color choices
  • Makes a clear offer to new customers
  • Doesn’t require a lot of personal information to complete the form

What could be optimized or A/B tested:

  • A Name field could be added to allow for personalization
  • Test dollar amount compared to percentage discount

12. Cellphonecenter.com

20 Popup Examples for Sales Promotion - Cellphonecenter

What this popup does well:

  • The “money saving” approach could work well capture lost traffic If you aren’t marketing based on price in your main messaging
  • Very good color choices
  • Creative background with a playful arrow
  • The arrow drives attention to the intended action
  • The button text increases the sense of urgency
  • Powerful words in the text (“Today”, Save”, “Easy”, “Now”)
  • The button color has good contrast

What could be optimized or A/B tested:

  • All of the text could be uppercase
  • A variant without a background picture could drive even more attention to the offer

13. Oka.com

20 Popup Examples for Sales Promotion - Oka

What this popup does well:

  • The discount is based on order value
  • The offer appears to customers from specific countries – Geotargeting
  • Upfront and honest communications about joining the email list “…You can unsubscribe at any time.”
  • The button has a huge contrast and unique text

What could be optimized or A/B tested:

  • Change the background picture to improve readability
  • Consider a different layout that is simpler

14. Mmawarehouse.com

20 Popup Examples for Sales Promotion - MMAWarehouse

What this popup does well:

  • Unique design that matches the website
  • Clear offer
  • Countdown timer to increase the sense of urgency
  • Excellent color choice for the button
  • Good way to decrease cart abandonment

What could be optimized or A/B tested:

  • The coupon code should only be visible after the customer has clicked on the button to accurately measure conversions

15. Soggydoggydoormat.com

20 Popup Examples for Sales Promotion - Soggydoggy_m

What this popup does well:

  • Simple design with a clear and direct message
  • Multistep forms often work better than one-step signup forms
  • Mobile optimized

What could be optimized or A/B tested:

  • Different button texts
  • The “No thanks” text could also be unique and refer to the offer value

16. Purepetfood.co.uk

20 Popup Examples for Sales Promotion - Purepetfood

What this popup does well:

  • Beautiful and playful design
  • Good way to build your email list and encourage customers to buy
  • “Special offer” is a great expression for sales promotion
  • Interesting, unique offer: you can order a test product with a discount which can lead to future orders

What could be optimized or A/B tested:

  • The 20% OFF part of the text and the TRIAL button could be more vivid
  • It’s not clear how to use the code: Should I use the coupon code in the Cart or not?
  • The coupon code is displayed before sign up: Why should I give my e-mail address if I see the actual coupon already?

17. Natural-fertility-info.com

20 Popup Examples for Sales Promotion - Naturalfertility

What this popup does well:

  • Modern and clean design
  • The offer highlighted in big bold text
  • Only a small amount of text and a nice layout
  • The button is vivid and has a clear message

What could be optimized or A/B tested:

  • The button color and text
  • Add a Name field to allow for personalization
  • The first line of text should be uppercase

18. Jackpotcandles.com

20 Popup Examples for Sales Promotion - Jackpotcandle

What this popup does well:

  • Crisp and clear font and colors
  • One-step form with two fields to allow personalization
  • Looks good across devices: mobile, tablet and desktop

What could be optimized or A/B tested:

  • The button text could be more unique
  • Test dollar amount compared to percentage discounts

19. Pond5.com

20 Popup Examples for Sales Promotion - Pond5

What this popup does well:

  • Bright and modern design with excellent colors and fonts
  • The company logo fits nicely in the design
  • Clear and bold call to action for the following step

What could be optimized or A/B tested:

  • The button text could be more unique
  • It could work well as an interstitial
  • Removing the background picture could drive more attention to the offer

20. Chickencoopguides.com

20 Popup Examples for Sales Promotion - Chickencoop_1

What this popup does well:

  • The title grabs your attention with powerful words at the top
  • Unique discount value is a great way to promote sales and get people to “pause and think”
  • Countdown timer with discount increases the sense of urgency
  • Eye-catching design and colors

What could be optimized or A/B tested:

  • The next steps aren’t clear: Should I download the books or can I order and use the discount without them?
  • The button should contrast from the headline layout color

Conclusion

Finding a reliable method for sales promotion is never easy. In this article, we looked at 20 real examples of popups that you can use to boost your sales. With a well-crafted onsite retargeting campaign, you can display popups at just the right time without annoying your visitors.

All of these popup examples were created using OptiMonk. We make it easy for you to get started with onsite retargeting to help you maximize the conversions on your site. By following the examples and the tips provided here, you can start boosting your sales in no time. If you don’t have an OptiMonk account yet, you can register and try it for free!

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Comments

2 thoughts on “20 Popup Examples That Maximize Conversions

  1. Raj Sidhu

    Hi Csaba,

    I really like articles like this that show real life examples of what eCommerce companies are doing right now.

    Pop up promotion is a vital part of online sales and there are some great examples here.

    I’ve just published my weekly curated email newsletter here https://buff.ly/2z7lg1l and I’ve included this article in it.

    I hope this ok

    Reply

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