[CASE STUDY] How Floracopeia gained 47,336 leads & $130,000 extra revenue with a free eBook

by Csaba Zajdo Last updated: September 18, 2018

When it comes to collecting subscribers, the majority of businesses struggle to find the best solution. They would like to have a huge subscriber database with minimal work and within a short period of time and they want it now, of course. Quick results, minimal work, does it ring a bell ?

Having a great database allows us to reach out to visitors, send out newsletters, and increase sales instantly. At first, it might seem easy to build a large subscription list, the typical thinking is that all we have to do is to set up a popup or embed an opt-in form on the site and that’s it – magic will happen.

How to Use a Countdown Timer – Psychology of Urgency + Scarcity

by Csaba Zajdo Last updated: September 17, 2018

A countdown timer can be used to heighten the natural response to scarcity, leveraging the instinctive sense of urgency that the lack of availability inspires. The importance of scarcity and urgency for ecommerce is that it suggests how popular an item is. Most people know that just because a product is scarce, does not make it better than a more available product. Despite this buyers still fall for false low stock levels, but times are changing and conversion rates falling as buyers wise up to the tricks of ecommerce.
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Measuring User Sentiment + The Net Promoter Score (NPS)

by Csaba Zajdo Last updated: September 17, 2018

Why measure user sentiment and what does this mean? The Net Promoter Score (NPS) is one way to measure user sentiment and is a very broad and general survey, canvassing all your website visitors. It therefore only provides an indicator of satisfaction or dissatisfaction, providing no details of why they are satisfied or dissatisfied. The reason why you should measure user sentiment is that it is a starting point, a way to start a conversation with your users and a way to get to know your customers, – which is invaluable.
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What is a Customer Journey Map?

by Csaba Zajdo Last updated: September 17, 2018

It is perhaps an obvious statement, that “understanding your customers is central to winning their business”, and yet so few businesses seem to manage it effectively. The purpose of this article is to relate how easy it can be, – to achieve a great conversion rate and win business when using a customer journey map. So what is a customer journey map?

Why Trust Badges are Important for Ecommerce + CRO

by Csaba Zajdo Last updated: September 17, 2018

Conversion rate optimization is all about building trust in your business, brand and the services or products you provide via your website. One way to do this is to ensure that your payment services are bulletproof, comprehensive and that your website visitors know it. There is no more valuable indicator of trust and reliability than verification by payment service providers and the trust badges, trust logos, site seals or trust seals they provide (terminology varies but its all the same thing).
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15 popup examples for effective customer feedback collection

by Csaba Zajdo Last updated: September 5, 2018

A customer’s feedback – let it be good or bad – can be very useful for your website.

Feedback can provide a wealth of valuable information and help, in some cases, in the decision-making process. The biggest companies have grown so big, in part because they have elicited feedback and have been and continue to be responsive and open to ideas and suggestions provided in the form of feedback, especially when benefits are clear.

Who better to help you improve than your customers?

Besides using customer feedback on their user experience, which is extremely useful to create a much better user experience, you can also ask your users literally anything that peaks your curiosity.

How to Create a Custom Popup? A Step-by-Step Guide for OptiMonk Users

by Csaba Zajdo Last updated: August 30, 2018

Using the renewed OptiMonk, you can display different types of on-site messages to visitors to convert them. Our new toolkit comes with 30+ ready-to-use templates to help you grow your email list, Facebook Messenger list, decrease cart abandonment, promote special offers, get customer feedback and much more.

That’s great for users with basic needs. But you might want to create a unique on-site message with full control over the design, in order to fit your website’s design for example. You might want to add a unique appearance.

Ecommerce Email Marketing Guide: 10+ Templates & 20+ Real Examples to Inspire You

by Csaba Zajdo Last updated: August 21, 2018

Ecommerce email marketing is one of the best ways to generate sales for your store. You can send emails manually or you can set up a complex automated workflow. Either way, your goal is to build relationships.

When you start ecommerce email marketing, there are many types of emails to consider. From welcome emails and cart abandonment reminders to transactional emails and promotional newsletters, every email you send is an opportunity to make a connection with your customers.

In this guide, we’ll cover why is email marketing important for ecommerce stores, the basics of crafting a good ecommerce email & how to build a healthy email list. We’ve put together our favorite examples to give you some inspiration, plus we’ve created a bunch of ready-to-use templates that you can grab today – for FREE.

Let’s dive in!

[CASE STUDY] How Dell & Schaefer increased their consultation requests with video popups?

by Csaba Zajdo Last updated: August 16, 2018

When a visitor arrives to a website, it is essential that they can easily understand what we sell – let that be a product or a service. If we show them long and boring product descriptions, they won’t read them but will rather leave the site without taking any action. Therefore, it is essential to present the product that we sell in a way that our visitors will understand it right away when arriving to our page. Presenting our product through a short video is a good choice when it comes to getting our visitors understand our product better.

The Secret of Enticing Call to Action Words + Phrases.

by Csaba Zajdo Last updated: August 8, 2018

Calls to action are more than just words or directions to help with navigation. When placed within the right visual context, call to action words or phrases have the power to convert. Have you ever heard the English language idiom “A picture is worth a thousand words”? Images convey emotion and emotions greatly impact the decision-making process. Read on to learn how to create great calls to action and how to put them in the right context,