If you’re a Shopify store owner, your #1 goal is probably having a positive ROI (return on investment). Unfortunately, it isn’t an easy task.
Are you spending a big percentage of your budget on PPC ads to get traffic and new customers? Well, I’ve got some bad news. Your PPC investment won’t get you a positive return on the first purchase. And PPC prices are likely to increase in the future.
Read on to learn how you can use this strategy in your own store regardless how many orders you have daily.
Conversational commerce terms just as chatbots and AI are the buzzwords for a few years already. It seems we hear about them a couple of times per day, often controversial facts from the companies who have succeeded and those who failed.
In this article we will discuss how a marketing team can benefit from conversational commerce, namely from the messaging apps and how a marketer can save money using the latest technologies.
The existence of the internet has made living a lot more easier for most of us. It has also paved the path for many digital innovations that we regularly use in our daily lives.
One such digital innovation is electronic commerce or ecommerce, which is the process of buying and selling products and transmission of funds via the internet. With more and more ecommerce companies popping up all over, we understand how the business has reached glorious heights recently. Read more
Client feedback is important at every stage of website development lifecycle as its the clients who know the market the best. They are the ones who are actually facing the problems for which we are building solutions. Then who can give us feedback better than our clients.
Asking for feedback is an important task, necessary to improve customer experience, but getting actionable feedback at the right time is not an easy nut to crack. Asking for meaningful contextual feedback from your clients, right from the brainstorming phase; gives you an early access to the problems that might deteriorate user experience. Great user experience equals successful website development. And you can only nail UX right, with more and more quality feedback.
Onsite messages are great to build an email list, save abandoning visitors and drive more sales. But what if you could build a Messenger list, get feedback, evaluate customer loyalty with NPS, increase video views? And all using the same technology. All that in just a few minutes with ready-to-use templates. Then easily edit it to your own style without any technical knowledge.
Interested? Introducing the brand-new OptiMonk editor featuring more advanced settings (yet it’s easier to use) and dozens of new popup templates! AKA the *new* way to create a popup.
In recent times mainstream advertising has shied away from gender targeting and tended towards being unisex. Why? For the simple reason that by gender targeting, – excluding one gender entirely, you effectively reduce your potential audience by half. Typically there is no reason to do so and it might also be considered politically incorrect to do so. Here, thoughts of sexist, or racist politically incorrect advertisements of the past spring to mind.
That being said, Gender targeting can have a big effect, or at the very least cut costs. Consider that by being non-exclusive to gender, marketing campaigns are often less effective as they potentially could be.
Nowadays there are thousands of ecommerce stores present on the domestic market. Although their size and focus varies, there is one thing that most of them have in common: 98% of their visitors leave the website without buying anything, in spite of this fact, that the owners of these websites typically spend a lot of time, energy and money to attract visitors.
The main reason behind this is that many of these visitors are simply not ready to buy anything yet, whereas others are only visiting the site to collect information for future purchases. But what can we do in order to make these visitors stay and not let go of them until they have been identified? This is the point where onsite retargeting comes into our marketing strategy.
According to the study from Pew Research, 8 in 10 Americans do shopping online. And even 15% of Americans buy online every week.
It’s an explanation why different online store constructors and e-commerce platforms, such as Shopify, are so popular. It’s very easy to create here your online shop even without special knowledge. However, you should not just develop it, but also improve and promote, to get good profit.
Your store ranking is one of the most important indexes of the site. It depends on it, how many people will visit your online shop and make a purchase in future.
A growth hacker is only as good as the tools he has. With the right tools, a growth hacker is able to run rapid experiments across the entire marketing funnel, identify the right tactics that work, and scale them up efficiently. What this means simply is – a growth hacker must constantly be on the lookout for the best tools on the market, those that can help them do his/her job better.
That’s why I’ve compiled 8 of the best growth hacking tools that you can experiment with to make your marketing processes more efficient.
Marketing is among the key pillars of every business to hold the entire enterprise and keep it running. Among the various marketing methodologies, email is still the most effective and famous among the marketers for bringing qualified leads to the website.
One of the major reasons email marketing is considered effective is because it reaches out to the subscribers, who are either buyers or stakeholders, who are already interested in the store items. Here, the subscribers are mentioned as stakeholders in the sense that they are concerned about news and updates from the website. So, converting them to buyers or repeat customers is easier than the visitors who have interacted with your website for the first time. They share personal email and want you to drop emails, but they have their rules and limitations as well.