What Every eCommerce Store Needs to Know About Texting with Customers

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texting with customers

Do you like calling businesses? Probably not. Pretty much everyone hates it. Waste of time for you, waste of time for customers.

According to a recent Twilio study, messaging is ranked as the #1 channel consumers want to use to engage with businesses in majority of regions surveyed. Surveying 6,000 consumers in Europe, Asia and North America, the study shows that nine out of ten consumers would like to be able to use messaging to talk to businesses. The study found that more than eight in ten (85%) consumers would like to reply to a message from a businesses or engage in conversation.

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7 Creative Ideas to Quickly Plan Your Marketing Campaigns for Q3

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marketing campaign ideas for q3

Summer is in full swing and I’m sure all you want to do is relax on the beach all day long.

I feel the same way looking out my window right now, I can almost imagine myself there, lying in the sand…then all of sudden the thought of Q3 sales wakes me up from my daydream!

As you’ll see in just a second, the third quarter gives you tons of opportunities to create unique and creative marketing campaigns.

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4 Principles to Consider When Designing Your Ecommerce Logo for Better Conversions

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design ecommerce logo

Many people underestimate the importance of their logo. It’s easy to do; logos seem so small and insignificant in the grand scheme of things. Logos are meant to be a quick, but full, representation of your brand. They can communicate a message about who you are, what you do, and what your values are. How can all of this possibly be communicated in a logo which typically has so few components? Well, each component of a logo is meaningful.

Not only are logos important to your business’ brand, they can have an impact on your conversion success. Conversion rate optimization and aesthetic graphic design are often seen as competing styles of web design, but using them together is an important aspect of eCommerce. Read the following tips to find out how to create a meaningful logo which can help turn your site visitors into consumers.

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Refresh Your Popup Campaigns for Better Results

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refresh popup campaigns

At OptiMonk, we eat, sleep and breathe onsite retargeting. So, it’s no surprise that our customer support team is obsessed with staying up-to-date with the latest tips and techniques. They know the best practices that combine to make a successful campaign.

Recently, when reviewing the results of onsite retargeting campaigns across a wide-range of sites, they noticed that onsite retargeting campaigns which are regularly updated achieve better results than campaigns which remain unchanged for months, or even years.

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6 (Hard Won) Ecommerce Entrepreneur Lessons

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ecommerce entrepreneur lessons

The best knowledge is the kind of knowledge that is won through blood, sweat, and tears — but sometimes you can be crafty and growth hack by learning from others.

Loads of business experts will try to sell you easy solutions, telling you to “stop spending time on X, and start running your business instead” — but spending time on that ‘X’ is all part of the entrepreneur parcel. To succeed, you need to be driven, self-motivated, and the kind of person who shows up.

Luckily, entrepreneurial behaviors and strategies can be taught and learned — and here are six lessons from others that you can use to propel your ecommerce business into the next stage.

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[SWIPE] How to be a Powerful Blogger & Skyrocket Content Marketing

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content marketing, blogging

We’ve all heard the phrase “content marketing” – but what is it exactly?

According to the Content Marketing Institute (the best-known content marketing education organization), “content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

By this definition, it’s clear that content marketing is way more than just blogging. When you really think about it, every part of marketing requires content.

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How to Increase Your Conversions & Sales with Upselling, Cross-Selling and Down-Selling to Grow Your Business

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upsell, cross-sell, down-sell

Driving new sales is not the only way of increasing revenues and profit. Nay, nay! You can also boost your revenue by increasing your average transaction value – the average amount a customer spends on your site.

For this reason, almost all online stores use some form of upselling, cross-selling and down-selling to increase their revenue. It’s not surprising, considering these techniques increase cart value, overall revenue and conversion rates, as well as improve the overall user experience on your site – when used correctly…

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Awesome New Feature: The Intelligent Product Recommendation Template for Online Stores is Here!

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intelligent product recommendation

Displaying automatic product recommendations based on user behavior is a powerful tool for increasing sales that every online store should have. However, we recognize that many businesses can’t take advantage of product recommendations because it takes a lot of time and resources to collect the data and build a recommendation engine. At OptiMonk, our goal is to empower your business, so we’ve built a brand new Intelligent Product Recommendation template to help you increase your sales… and I’m really excited to announce that it’s available now!

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