There are a ton of marketing blogs on the Internet. People write about a wide range of marketing topics and they share their best practices for digital marketing – even though they might not be experts in the subject.
It’s hard to keep up with all the information out there. How do you decide which advice is reliable and which tips aren’t worth following?
We’re here to help! In this article we’ve gathered some of the worst pieces of marketing advice you should definitely NOT follow in 2017. By avoiding these mistakes, you can be sure to use your time and effort for marketing where it counts the most.
As we’re getting closer to the end of 2016, we decided to take a look back at this year, and I have to say that it’s been a busy year for everyone.
Just to mention a few things: the new Harry Potter movie and book arrived, Leonardo DiCaprio finally won his first Oscar, and it was a successful year here in Hungary as well, with our “Iron Lady”, Hosszu Katinka winning 3 gold medals in swimming at the Rio Olympics.
We’ve been busy all year at OptiMonk too! Here’s a quick look at our “gold medal” moments from 2016.
Nowadays, with many online stores offering similar products, working only on generating more traffic to your site is not enough to reach the desired outcome – an increase in revenue.
While driving traffic is considered one of the hardest tasks of any ecommerce site owner, the second most time-consuming and resource-intensive task is to build trust with visitors as most are not likely to make a purchase the first time they visit your site.
Onsite Retargeting can help you capture visitors who don’t make an immediate purchase, and build an email list that you can use to build engagement with these potential customers.
In this case study, we’ll show you step-by-step how an ecommerce store increased their number of leads by more than 1200 in just 90 days using Onsite Retargeting.
Our goal at OptiMonk is to be “friends” with as many platforms as possible so you can make the most out of our system. In the last few weeks, we’ve been adding more email marketing platforms to our long list of Integrations.
Every online store that is focused on profit is also focused on getting more conversions out of their website visitors: encouraging them to buy or – at least – subscribe. To increase conversion rates, more and more ecommerce stores are using onsite retargeting and popups – and their results speak for themselves.
In this article, we collected the essential considerations for using popups without ruining user experience.
Driving new sales is not the only way of increasing revenues and profit. Nay, nay! You can also boost your revenue by increasing your average transaction value – the average amount a customer spends on your site.
For this reason, almost all online stores use some form of upselling, cross-selling and down-selling to increase their revenue. It’s not surprising, considering these techniques increase cart value, overall revenue and conversion rates, as well as improve the overall user experience on your site – when used correctly…
Despite all the efforts of ecommerce stores to increase their revenue and customer satisfaction, an increase in sales is often followed by a frustrating phenomenon: an increase in the number of returns.
The return rate for the entire retail industry – including offline and online retailers – is about 8%. However, carefully thinking about your return policy is even more urgent for ecommerce stores because the return rates are much higher online…
This article will provide you insights into the psychology of product returns, how to limit your returns, plus 10 actionable tips to create an effective return policy that improves customer satisfaction and ultimately boosts your revenue.
Ultimate Office® offers unique solutions for organizing workspaces, managing and storing documents, displaying promotional materials, and more. As an existing B2B business, Ultimate Office® knows how hard it is to attract customers, gain their trust and convince them to make a purchase. In their online store at UltOffice.com they are constantly looking for ways to maximize the results of their marketing efforts.
Using onsite retargeting they were able to achieve their goals and much more! Read on and discover how they generated 6% more new transactions with OptiMonk and boosted their total revenue by more than 5%.
Based on your feedback and the latest best practices in digital marketing and design, we’ve added more improvements to OptiMonk – full screen templates for creating campaigns with “interstitials”, more ecommerce and newsletter system integrations, and a set of new features to make OptiMonk even more effective and easier to use.
Read on to learn how to use all the new features – available the instant you login to your OptiMonk dashboard!