20 Best Free Shopify Apps to Use in 2024

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Looking to take your Shopify store to the next level with free Shopify apps? Look no further!

In this comprehensive guide, we’ll explore 20 of the best free Shopify apps to elevate your online store in 2024.

These powerful tools can help you with everything from increasing conversions and boosting sales to improving customer experience and streamlining operations.

Whether you’re a seasoned entrepreneur or just starting out, these Shopify apps can equip you with the functionality you need to succeed in the ever-evolving world of ecommerce.

Let’s get started!

20 best free apps for your Shopify store

With over 10,000 Shopify apps to choose from, where do you even start? Right here—we’re taking a look at the 20 best free Shopify apps and exploring their features.

1. OptiMonk: Popups, CRO, A/B Testing

OptiMonk is an all in one CRO tool, helping you to turn your website visitors into loyal customers.

Our first (and most obvious) choice when it comes to the best free apps is our very own: OptiMonk

OptiMonk can be your one-stop shop for popups, A/B testing, and conversion rate optimization (CRO). With OptiMonk’s forever-free plan, you can easily turn your website visitors into loyal customers.

Let’s see how OptiMonk can help you…

1. Craft compelling popups that convert

  • Drag-and-drop builder: Design beautiful, on-brand pop-ups with ease using OptiMonk’s intuitive drag-and-drop builder. No coding required!
  • A multitude of popup types: Go beyond the basic email signup popup. Choose from a variety of popup formats and target visitors at the perfect moment in their shopping journey with exit-intent popups, scroll depth triggers, and timed popups.
  • Target the right audience: Personalize your popups to resonate with specific customer segments. Target by product category, previous purchase history, browsing behavior, and more for maximum impact.
  • Offer irresistible incentives: Motivate visitors to take action with enticing discounts, free shipping offers, early access to new products, or exclusive content downloads.

2. Master A/B testing

  • Effortless popup A/B testing: Don’t just guess which popup will perform best! A/B test different variations of your popups, including headlines, copy, visuals, and CTAs (calls-to-action) to see what drives the most conversions.
  • Landing page A/B testing: Easily A/B test your landing page headlines, product descriptions, calls-to-action, and more with our point & click editor. 
  • Data-driven insights: Gain valuable insights from OptiMonk’s detailed analytics to understand what resonates best with your audience. Optimize your popups and landing pages based on real data for continuous improvement.
Personalize for a smoother user experience

3. Personalize for a smoother user experience

  • Dynamic content: Showcase products and offers relevant to each visitor’s browsing behavior and past purchases. This level of personalization creates a more engaging shopping experience, leading to higher conversion rates.
  • Targeted welcome offers: Greet new visitors with special welcome discounts or incentives relevant to their interests. This personalized touch can make a big difference in first impressions.
  • Abandoned cart recovery: Win back visitors who almost converted! Use OptiMonk to trigger targeted popups reminding people about abandoned carts and offering incentives to complete their purchases.

Want to take your Shopify store to the next level and increase sales? Start your forever-free OptiMonk plan today!

2. Shopify Search & Discovery

Analytics dashboard of metrics on online store activity

Take charge of your store’s search engine to deliver accurate and relevant results with this free Shopify app (created by Shopify). 

Personalize product recommendations based on browsing behavior and purchase history to ensure visitors find exactly what they’re looking for, leading to happier customers and increased conversions.

You can take a look and download it here.

3. Cartly Slide Cart Drawer

Enhance AOV with cart drawer upsells and cross sell

Checkout abandonment is a huge deal, so make sure to focus on decreasing it. Why not try a user-friendly cart drawer? 

This Shopify app allows for quick cart access, upsells, and cross-sells.  A sticky “add to cart” button minimizes cart abandonment and ensures a seamless checkout experience.

This is a free Shopify app, and you can download it here.

4. AI ChatGPT description: ST

Product Description - product list with current descriptions

Generate high-quality product descriptions for your product pages in just a few clicks with AI ChatGPT description: ST.

With this Shopify app, you can achieve high-quality content that is both informative and engaging, improve SEO ranking for better product discoverability, and convert more website visitors. 

Want to get started?

5. Judge.me AliExpress Reviews

Unlimited imports from AliExpress

Social proof is an often underrated—but very important—part of boosting brand credibility.

Import genuine customer reviews and photos as social proof directly from AliExpress with Judge.me. Seeing authentic reviews can do a lot to increase trust and conversion rates, convincing hesitant buyers to take the plunge.

You can download the free Shopify app here

6. Pumper Bundles Quantity Breaks

Free Shopify Bundle App

Product bundling is a well-known marketing strategy used by lots of ecommerce store owners. 

If you want to motivate your customers to spend more, enticing product bundles and tiered discounts can help with that. Create exciting bundle deals using Pumper Bundles Quantity Breaks to boost your average order value and incentivize larger purchases.

It’s a free Shopify solution, and you can download it here.

7. Upsell Koala: Volume Discounts

Upsell Koala: Offer volume discount for your ecommerce store

Implement volume and tiered discounts, bundles, and quantity breaks with Upsell Koala. 

This Shopify app also allows you to offer one-click post-purchase upsells to capitalize on purchase momentum and encourage further spending.

The Shopify app is totally free and you can download it here.

8. Booster: Page Speed Optimizer

Drive sales with One-click Page Speed optmizer

Speed matters! In today’s digital world, impatient visitors won’t wait around for a slow-loading store. If your website is slow, customers can get frustrated and abandon their cart. Not to mention that it can have a significant negative impact on your search engine optimization efforts.

Booster tackles this problem by optimizing your store’s page speed, especially for mobile devices. Faster loading times mean happier visitors, a smoother shopping experience, and potentially more conversions for your ecommerce store. 

This Shopify app is also completely free, and you can download it here.

9. GemPages Landing Page Builder

Build high converting landing pages and drive more traffic.

High-converting landing pages are a key part of any good funnel. With GemPages, you can design great landing pages to convert even more customers. 

Choose from a library of 80+ pre-made templates and customize them to match your brand aesthetic.

GemPages has a free plan available.

10. Rapid AI Search Bar & Filter

Use the power of AI to understand what your visitors are really looking for.

Struggling with customers who use vague search terms? No problem! Rapid AI Search Bar & Filter uses artificial intelligence to understand what your visitors are really looking for.

Plus, it offers product and collection filters for a super-powered search experience that keeps customers happy and conversions flowing.

There is a free plan available.

11. ReConvert Post Purchase Upsell

Easily design your thank you page with a drag and drop interface

Turning first-time buyers into repeat customers isn’t so easy, right?

With ReConvert Upsell, you can offer one-click upsells, post-purchase upsells, and even discounted upsells directly on your checkout and thank you pages.

This app also has a free plan available.

12. Fera Product Reviews App

Show beautiful product reviews, video reviews and testimonials.

Building customer trust is essential for any Shopify store.

With Fera Product Reviews App, you can showcase and import reviews from various platforms like Amazon, Etsy, AliExpress, and Google. Positive reviews build trust and credibility, ultimately leading to more sales for you.

Take a look at their free plan here.

13. Dropshipman: Easy Dropshipping

Make dropshipping easy like breeze with DropShipman.

Do you have a dropshipping business and want to simplify it? Dropshipman can be your ally! 

This Shopify app streamlines the entire process, allowing you to source products, fulfill orders, and even automate tasks.

Convinced? Check out their free plan!

14. PostShip Order Tracking

Postship Order tracking app simplifies the post purchase process.

Proactive order tracking notifications are a game-changer! 

PostShip eliminates the need for customers to inquire about their order status, freeing up your time and providing a more positive post-purchase experience. 

Take a look at this free app on the Shopify app marketplace.

15. Smile: Loyalty & Rewards

Offer a loyalty programs to your customers with Smile.

In a super competitive landscape like ecommerce, customer loyalty is a key to success. 

A customer loyalty program encourages customers to make repeat purchases, and Smile can help you set one up. You’ll be able to offer various program options like referrals, reward points, and even VIP tiers to keep your customers coming back for more. 

And happy, rewarded customers are more likely to spread the word about your store! 

Smile has a free plan available, take a look here.

16. PushOwl: Web Push & Email

Recover abandoned cart with PushOwl, which helps you send personlized push notifications.

Don’t lose touch with your customers! 

PushOwl lets you send personalized push notifications and emails directly to their devices. This powerful app keeps your brand top-of-mind and drives traffic with targeted messages based on customer behavior and interests.

Send push notifications and drive traffic with PushOwl’s free plan.

17. Omega Facebook Messenger Chat

Help you customer support with Omega Facebook Messenger Chat.

Wanna level up your customer support? 

Omega Facebook Messenger Chat adds a live chat widget to your store, allowing customers to connect with you directly on Facebook Messenger. This convenient option streamlines communication and can even lead to increased sales by keeping conversations persistent across your Shopify stores.

Download the free Shopify app now.

18. Klaviyo: Email Marketing & SMS

Klaviyo offers highly targeted emails and text that resonate with your customers.

The power of personalization is well-known among ecommerce marketers. Klaviyo helps you send highly targeted emails and texts that resonate with your customers. 

This Shopify app includes automated emails for abandoned carts, back-in-stock alerts, and more, keeping your customers engaged and driving sales.

Check out Klaviyo’s free plan now.

19. Printful: Print on Demand

Printful is a print on demand service, that you can create custom products with.

Want to turn your ideas into products? Print on demand services are highly popular, and Printful can help you to create custom merchandise with ease.

Printful is a print on demand service that’s not just easy to use, but also allows you to create and upload your own designs.

There’s a free plan available, download the app now.

20. Doc 404: Broken links repair

Doc 404 is a redirect and broken links repair Shopify app.

Say goodbye to frustrated customers! Doc 404 keeps your Shopify store running smoothly by tracking and fixing broken links in real-time. 

Receive instant alerts and easily repair any errors, ensuring a seamless browsing experience for your visitors.

Fix your broken links now with this free app!


What is Shopify?

Shopify is a complete ecommerce platform that empowers you to launch, manage, and grow your online business. They offer a user-friendly platform with everything you need to sell products online, from setting up your store and managing inventory to processing payments and fulfilling orders.

Why use Shopify Apps?

Shopify apps are like extensions for your online store. They add extra features and functionality to help you improve every aspect of the customer journey, from product discovery to the post-purchase experience. With a vast array of free and paid apps available, you can customize your store to perfectly fit your specific needs and goals.

Are there any free apps that can help to boost sales?

Absolutely! The Shopify App Store offers a wide selection of free apps (we just explored 20 of them in this guide) designed to help you increase sales. These apps can help you optimize search functionality, create urgency with countdown timers, recover abandoned carts, personalize the shopping experience, and much more.

How to install apps from the Shopify App Store?

Installing apps on Shopify is a breeze! Here’s a quick guide:

  1. Log in to your Shopify admin panel.
  2. Click “Apps” in the left-hand sidebar menu.
  3. Browse the Shopify App Store or search for a specific app by name.
  4. Once you’ve found the app you’re interested in, click on it to learn more about its features and pricing.
  5. If you’re happy with the app, click “Add app.”
  6. You may be prompted to grant the app certain permissions to function properly. Review these permissions carefully before clicking “Install.”
  7. Once installed, you can usually configure the app’s settings directly from your Shopify admin panel.

Tip: Many free apps offer premium plans with additional features. It’s worth exploring these options to see if there’s a paid plan that can help you achieve your specific business goals.

Wrapping up

Forget breaking the bank! Optimizing your Shopify store is within reach for everyone. From streamlining checkout to personalizing product recommendations, you’ve just found the tools you need to skyrocket your sales.

Remember, every successful entrepreneur starts somewhere. Now it’s your turn to put these tools to work, watch your sales climb, and build a thriving online empire—start today!