Popups can be controversial in the ecommerce marketing community. During my 16 years working with ecommerce merchants, I’ve participated in many discussions about the effectiveness versus the annoyance of popups. I’ve also heard many myths that, unfortunately, cause lots of ecommerce stores to stay away from popups.
That’s why I’d like to share the six most common misconceptions with you and give you my take on why they aren’t justified.
Let’s get right into it.
This myth has a grain of truth because many popups are annoying. But it’s not necessarily true. Popups are only annoying if:
This myth has a grain of truth because many popups are annoying. But it’s not necessarily true. Popups are only annoying if:
Popups can be controversial in the ecommerce marketing community. During my 16 years working with ecommerce merchants, I’ve participated in many discussions about the effectiveness versus the annoyance of popups. I’ve also heard many myths that, unfortunately, cause lots of ecommerce stores to stay away from popups.
That’s why I’d like to share the six most common misconceptions with you and give you my take on why they aren’t justified.
Let’s get right into it.
and turn traffic into sales
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