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Table of contents
  • Lesson 1: How to design your first popup 03:31 min
  • Lesson 1: How to design your first popup 03:31 min
  • Lesson 1: How to design your first popup 03:31 min
  • Lesson 1: How to design your first popup 03:31 min
  • Lesson 1: How to design your first popup 03:31 min

Lesson 1: How to design your first popup

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Popups can be controversial in the ecommerce marketing community. During my 16 years working with ecommerce merchants, I’ve participated in many discussions about the effectiveness versus the annoyance of popups. I’ve also heard many myths that, unfortunately, cause lots of ecommerce stores to stay away from popups.

That’s why I’d like to share the six most common misconceptions with you and give you my take on why they aren’t justified.

Let’s get right into it.

Myth #1: Popups are always annoying 😒

This myth has a grain of truth because many popups are annoying. But it’s not necessarily true. Popups are only annoying if:

  1. They are irrelevant: If we simply create one popup and target everyone, and trigger it right away when someone lands on our site, then yes, many visitors would surely find that message irrelevant and thus annoying. Finding the right message for each visitor segment and triggering your messages at the right moment wil…

Lesson 1: How to design your first popup

Myth #1: Popups are always annoying 😒

This myth has a grain of truth because many popups are annoying. But it’s not necessarily true. Popups are only annoying if:

  1. They are irrelevant: If we simply create one popup and target everyone, and trigger it right away when someone lands on our site, then yes, many visitors would surely find that message irrelevant and thus annoying. Finding the right message for each visitor segment and triggering your messages at the right moment wil…

Popups can be controversial in the ecommerce marketing community. During my 16 years working with ecommerce merchants, I’ve participated in many discussions about the effectiveness versus the annoyance of popups. I’ve also heard many myths that, unfortunately, cause lots of ecommerce stores to stay away from popups.

That’s why I’d like to share the six most common misconceptions with you and give you my take on why they aren’t justified.

Let’s get right into it.

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