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Paula's Choice marketing breakdown
Marketing Breakdowns
Barbara Bartucz

Paula’s Choice Marketing Breakdown: Turning Science into Skincare Success

Discover how Paula’s Choice grew from a 1995 startup to a $2B Unilever brand through transparency, education & science-driven marketing. […]

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Barbara Bartucz October 3, 2025
Cover
Marketing Breakdowns
Anna Varga

Firebelly Tea: A Modern Marketing Strategy for Reimagining the Tea Industry

Firebelly Tea is reinventing the tea industry with sustainable blends, smart ecommerce strategies, and personalized customer experiences. Discover how their modern marketing approach drives loyalty, sales, and growth. […]

Read More

Anna Varga September 26, 2025
GAP marketing breakdown banner
Marketing Breakdowns
Anna Varga

GAP’s Marketing Strategy in 2025: Reinventing Heritage for the TikTok Era

Explore GAP’s 2025 marketing strategy, blending nostalgia, TikTok trends, and AI-driven personalization to reconnect with Gen Z. […]

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Anna Varga September 19, 2025
Blueland
Marketing Breakdowns
Anna Varga

Blueland Marketing Breakdown: A Masterclass in Sustainable Ecommerce

Blueland’s eco-friendly strategy drives growth with smart ecommerce and mission-driven marketing. […]

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Anna Varga September 12, 2025
banner
Marketing Breakdowns
Anna Varga

Building a Premium Pet Brand: The Marketing Strategy Behind Maev’s Rapid Growth

Discover how Maev scaled to a top U.S. pet brand with guerrilla marketing, data-driven strategies, and influencer collaborations. […]

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Anna Varga September 5, 2025
away marketing breakdown
Marketing Breakdowns
Barbara Bartucz

How Away Reached $1.4 Billion by Turning Luggage into a Travel Lifestyle

Discover how Away turned luggage into a $1.4B lifestyle brand through storytelling, social media, and influencer marketing. […]

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Barbara Bartucz August 29, 2025
banner
Marketing Breakdowns
Anna Varga

E.L.F. Cosmetics Marketing Breakdown: A Digital-First Beauty Brand for Gen Z and Millennials

Learn how E.L.F. Cosmetics won over Gen Z and Millennials with affordable, high-quality products, digital-first marketing, and inclusive values. […]

Read More

Anna Varga August 22, 2025
Skullcandy’s Marketing Breakdown: A Deep Dive into Success
Marketing Breakdowns
Anna Varga

Skullcandy’s Marketing Breakdown: A Deep Dive into Success

Discover Skullcandy’s marketing strategy—selling a lifestyle, going digital-first, leveraging influencers, and creating immersive experiences to build a loyal community. […]

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Anna Varga August 15, 2025
Native's Marketing Playbook: How a Deodorant Brand Went From 3D Renders to Retail Giants
Marketing Breakdowns
Nikolett Lorincz

Native’s Marketing Playbook: How a Deodorant Brand Went From 3D Renders to Retail Giants

Learn how Native’s marketing playbook transformed a deodorant brand into a retail giant, from demand testing to mastering ads, influencer strategies, and retail growth. […]

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Nikolett Lorincz August 8, 2025
cover
Marketing Breakdowns
Anna Varga

Tangle Teezer Marketing Breakdown: Lessons in Modern Brand Building

Discover how Tangle Teezer turned rejection into a €200 million brand by mastering storytelling, influencer partnerships, and data-driven marketing. […]

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Anna Varga August 1, 2025
Ryze Marketing Breakdown: A Smart, Community-Fueled Brand That’s Scaling the Right Way
Marketing Breakdowns
Anna Varga

Ryze Marketing Breakdown: A Smart, Community-Fueled Brand That’s Scaling the Right Way

Learn how Ryze Mushroom Coffee blends smart marketing, community-building, and adaptogenic benefits to create a standout wellness brand. […]

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Anna Varga July 25, 2025
OPI marketing breakdown
Marketing Breakdowns
Barbara Bartucz

OPI Marketing Playbook: How the Brand Nailed Modern Beauty Marketing

Discover how OPI evolved from salon staple to digital trendsetter with smart marketing and 40+ years of beauty industry success. […]

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Barbara Bartucz July 18, 2025
Bombas marketing breakdown
Marketing Breakdowns
Anna Varga

Bombas Marketing Breakdown: How They Turned Socks Into a Social Movement?

Discover how Bombas turned socks into a purpose-driven brand through mission, innovation, and smart marketing. […]

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Anna Varga July 4, 2025
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Product updates: January Release 2025

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