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A 3-Step Guide to Ecommerce Conversion Optimization Following Bukvybag’s Example

  • Case Study
  • 6 min read

Table of Contents

In the world of ecommerce, there are plenty of challenges. Stopping site abandoners, boosting average order value, and enhancing website conversion rates are among the most pressing. 

In this article, we’ll show you how to tackle all these challenges by taking a look at Bukvybag’s journey. We’ll unveil a 3-step strategy that you can easily copy if you’d like to optimize your ecommerce conversion rates.

Let’s dive right in!

Step 1: Reduce bounce rates without discounting

It can be really frustrating when you spend a lot of money drawing traffic to your product pages through ads, only to watch these potential customers browse your site and leave without purchasing.

While offering discounts might be the immediate go-to solution that comes to mind for most marketers, it isn’t always the most effective approach.

Instead, try a strategy that doesn’t rely on slashing prices: present your best-selling products on an exit-intent popup. This way, you’ll encourage product discovery and reduce bounce rates without giving away discounts to everyone. 

Check out how Bukvybag used this strategy: 

🔥 Extra conversion booster tip from Bukvybag: To ignite curiosity and urgency, spice up your headline with copy like “Top picks of August.” The beauty of this strategy is that by using OptiMonk’s Smart Tags feature, the month updates automatically so the offer always feels fresh.

Increasing urgency worked really well for Bukvybag: they achieved a 43% increase in orders.

Learn how to encourage product discovery by promoting your top products on autopilot 💡

Step 2: Increase average order value and grow sales

Unexpected shipping costs can be a major turn-off for potential customers (this is the #1 reason for cart abandonment). 

Moreover, research suggests that 9 out of 10 shoppers consider free shipping to be the ultimate incentive for shopping online. 

Consequently, by offering free shipping you can tackle two problems at once: reducing cart abandonment and enhancing average order value.

However, the effectiveness of a free shipping offer depends upon ensuring that customers are aware of it.

Displaying a free shipping bar that’s constantly visible on your website is the best way to do that. 

Bukvybag free shipping bar based on geographic locations

It works like a psychological nudge that encourages customers to add a little extra to their carts, helping to increase your average order value. 

🔥 Extra conversion booster tip from Bukvybag: Personalize your message with the customer’s location using OptiMonk’s Smart Tags feature. This will ensure that no matter where they are in the world, they know exactly what the spending threshold is for free shipping.

The outcome of this strategy? Bukvybag achieved a 40% increase in the number of orders.

Learn how to personalize your shipping bars based on location 💡

Step 3: Improve the conversion rate of your homepage

Struggling with a low conversion rate on your homepage? Unsure about the perfect headline that will resonate with your target audience? 

Bukvybag had the same problem, but they tackled it with a simple strategy. 

They tested multiple headlines with OptiMonk’s Dynamic Content feature to uncover which lines lured the most customers, ultimately giving their conversion rates and revenue a healthy boost. 

These were the headlines they experimented with. Notice that they all focus on a different value proposition:

  • Original: Versatile bags & accessories
  • Variant A: Stand out from the crowd with our fashion-forward and unique bags
  • Variant B: Discover the ultimate travel companion that combines style and functionality
  • Variant C: Premium quality bags designed for exploration and adventure 

This strategy helped Bukvybag make informed decisions backed by data and increase their homepage conversion rates. In fact, they achieved a 45% upswing in orders thanks to running A/B tests.

🔥 Extra conversion booster tip from Bukvybag: If you’re struggling to come up with headline ideas, use OptiMonk’s Smart Headline Generator (powered by AI).

Learn how to test landing page headlines with different value props 💡

Wrapping up

There you have it—three data-driven tactics that can take your online business to the next level. 

By using the Smart Abandonment Stopper, Localized Free Shipping Bar, and Homepage A/B Test tactics, you’ll be able to say goodbye to high bounce rates, abandoned carts, and low conversion rates (just like Bukvybag did).

Ready to supercharge your sales? Save the checklist below for future reference and get started with OptiMonk for free to try out these tactics today!

Ecommerce conversion optimization checklist

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Written by
Picture of Nikolett Lorincz

Nikolett Lorincz

Nikolett is the Head of Content at OptiMonk. She is obsessed with content marketing and loves creating educational content for ecommerce store owners. She truly believes in the importance of quality over quantity.
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