Average Time on Site

Average time on site refers to the average duration of time visitors spend viewing your site. It’s also known as Session Duration in Google Analytics. […]

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Average Revenue Per User

Average Revenue Per User (ARPU) is the average amount of revenue each user brings to your business. It’s also known as Average Revenue Per Visitor (ARPV). […]

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Average Order Value

Average Order Value (AOV) is an ecommerce metric that measures the average dollar amount spent each time a customer places an order. […]

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Audience Segmentation

Audience segmentation is the process of dividing a large audience into smaller groups of people (segments). These segments have something in common, like behavior, interest, need or characteristic. […]

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Audience

Your audience is a group of people identified as being likely customers of a business. People belonging to an audience typically share similar demographic traits, e.g. age, gender, location. […]

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Attribution

Attribution in marketing helps to determine which marketing tactics are contributing to sales or conversions. […]

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Assisted Revenue

Assisted Revenue is all revenue that is generated after an OptiMonk conversion that led a visitor to purchase on your website. We use a 5-day attribution window, meaning that if the visitor places her order within 5 days of the OptiMonk conversion, her purchase will be attributed to our Assisted Revenue calculation. […]

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Artificial Intelligence

Artificial intelligence or AI refers to the intelligence of a machine, program, or system, in contrast to that of human intelligence. […]

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API

API stands for application programming interface, which is a set of routines, programmatic requests, and protocols that enable developers to build and integrate application software. […]

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